10 Really Good Reasons To Use Predictive Analytics

Friday, 13 February 2009

10 Really Good Reasons To Use Predictive Analytics Here are 10 really good reasons predictive analytics can help your business.

Predictive analytics is a powerful tool that helps organizations solve key challenges by using business knowledge to drive efficiencies and strengthen their competitive advantage.

Read this best practices paper and you'll discover ten ways predictive analytics will make it easier for your organization to:

    * Gain a more complete view of your business
    * Find hidden value in your data
    * Build stronger customer relationships
    * Reduce your exposure to risk and fraud
    * And much, much more...

Request Your Free Best Practices: "10 Really Good Reasons To Use Predictive Analytics"

Geographic Eligibility: USA, Canada, Selected International

Visit SPSS, Inc Website

SPSS Inc. is a leading worldwide provider of predictive analytics software and solutions. Founded in 1968, today SPSS has more than 250,000 customers worldwide, served by more than 1,200 employees in 60 countries.

SPSS has become a leader in predictive analytics technologies through a combination of commitment to innovation and dedication to customers. You will find SPSS customers in virtually every industry, including telecommunications, banking, finance, insurance, healthcare, manufacturing, retail, consumer packaged goods, higher education, government, and market research.

Customers use SPSS predictive analytics software to anticipate change, manage both daily operations and special initiatives more effectively, and realize positive, measurable benefits. By incorporating predictive analytics into their daily operations, they become Predictive Enterprises—able to direct and automate decisions to meet business goals and achieve measurable competitive advantage.

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Comments (6) add comment

Allen Jenson said:

Something isn't working correctly on here. I keep trying to post a good link but my comment always seems to vanish. Anyway, try this link Christina and maybe it will help you. http://www.themarketinganalyst...earch.html

April 10, 2009

Allen Jenson said:

Ok, for some reason that link didn't show up correctly. Please try thisone instead. http://www.themarketinganalyst...earch.html

April 10, 2009

Allen Jenson said:

Hi Christina,

I was trying to follow your link on predictive marketing research but didn't have much luck. I did some searching and I thing the link is actually http://www.themarketinganalyst...earch.html That consulting firm does offer some interesting studies. Can you recommend some good sources for learing this various statitical marketing techniques?

Thank you,

Al

April 10, 2009

Christine Appleton said:

That's is very true about The Marketing Analysts, they have produced some amazingly predictive marketing research models for ,y company. Check out some of their predictive marketing studies at http://www.themarketinganalyst...arch.html. They do have a great deal of experience though.

March 24, 2009

Allen Thomas said:

There is a big difference between Analytical Marketing Research and Predictive Marketing Research . There are many of the "so-called" marketing research firms, but only a few have professionals and the knowledge to build predictive marketing models, apply them and then run the appropriate diagnostics. One of the leading marketing research analyst firms is the marketing research analysts. They have built more proprietary models than any other research firm that I am aware of.

March 24, 2009

Richard08 said:

That was a very insightful post, our company recently has benefited from doing more tracking (not just GA). You should take a look at http://mixpanel.com it has some interesting uses to let you do predictive analytics.

February 14, 2009

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