PriceWaterHouseCoopers , 2006

Merger and acquisition activity in the US entertainment and media (E&M) industry is on a strong growth trajectory, and this year is projected to reach levels not seen since 2001, according to PricewaterhouseCoopers' 2006 M&A Insights—US Entertainment and Media Industry, published by PricewaterhouseCoopers' Transaction Services E&M Practice.

Increasing levels of E&M industry consolidation—and deconsolidation—activity are being driven by a number of trends, led by the convergence of media, communications and technology; shifting consumer media consumption habits; and the increasing involvement and influence of private equity firms in deal making activity. Also fueling this activity is a move by some global E&M conglomerates to separate or divest non-core assets in an effort to increase shareholder value, according to the PwC report.

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