Mobile Marketing Guide: Recognizing Leadership & Innovation, prsented by mma (mobile marketing association), Special Advertising Section of Advertising Age. Free download, PDF format.

Welcome: CELEBRATING A YEAR OF GROWTH

November 19, 2007

It has been a year characterized by growth! The number of marketers and agencies that have engaged mobile in their marketing initiatives is growing substantially. The Mobile Marketing Association and its members are helping fuel industry growth at every turn—from mobile advertising to mobile video, mobile search, mobile social networking and mobile content. Growth is also apparent in our awards program this year. We received double the submissions over 2006—including entries from around the globe. Mobile marketing is taking off worldwide!

The Mobile Marketing Association has partnered with Advertising Age to produce the MMA Annual Mobile Marketing Guide: Recognizing Leadership & Innovation, the supplement that highlights the leaders and innovators in our global mobile marketing industry. It features those companies and individuals who have shown leadership, creativity and excellence in their mobile campaigns, initiatives and technologies. Our MMA global award winners are profiled here; together they demonstrate some of the industry’s leading solutions for mobile marketing.

Congratulations to all winners of the MMA 2007 Awards Program. Every submission received reflected the overall growth in the industry, and we applaud the contributions of each and every participant, finalist and winner.

We encourage you to enjoy this publication and reach out to the companies featured to discover how to engage mobile in your campaigns—and to learn from some of the companies that are leading the growth of the MMA. And on to another year of growth!

Cyriac Roeding
Global Chairman, MMA
Exec VP, CBS Corp.

Laura Marriott
President, MMA

Download 2007 Annual Mobile Marketing Guide

PDF format, 9.4MB, 28Pages.

The guide to the leaders in mobile marketing.

Visit Advertising Age Official Website

Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos. AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community.

Ad Age's parent company also publishes a monthly magazine called Creativity, about the creative process, which has its own website, Adcritic.com, featuring what its editors believe to be the best video, print and interactive ads. Ad Age is published by Crain Communications, a privately held publishing company with more than 30 magazines, including Crain's New York Business, Crain's Chicago Business, Automotive News and Television Week.

(From wikipedia, the free encyclopedia)

Comments (1)

Show/Hide comments

Name

Email

Website

Title

Comment

smaller | bigger

Add Comment