2008 Hispanic Fact Pack, Advertising Age
|February 01 2009|
HISPANIC FACT PACK
AS U.S. AD SPENDING growth virtually ground to a halt in early 2008, the $4 billion U.S. Hispanic market continued to post small but respectable gains.
In the first quarter of 2008, spending on Spanish-language TV grew by 4.4% and Spanish-language magazines surged by 14.2%, while the U.S. media market as a whole grew by just 0.6%, according to TNS Media Intelligence. Spanish-language newspapers, however, fared no better than their general market counterparts, falling 5.3%, in line with the 5.2% drop for ad spending in the overall newspaper market.
In 2007, Hispanic media ad spending grew by 4.2% while the general market was essentially flat at 0.2% growth, according to TNS. The biggest Hispanic surge was in internet media, up 36.3% in 2007.
Advertising Age’s fifth annual Hispanic Fact Pack includes data about marketers’ 2007 ad spending by company and category, demographic trends, and rankings of top TV, radio, newspaper, magazine and online media. Expanded information on digital media and how it is used by Hispanics is included.
Ad Age’s exclusive ranking of the top 50 U.S. Hispanic agencies for the first time includes non-Hispanic agencies that report a significant amount of Hispanic business. Most Hispanic agencies had a good year, with only three of the top 25 seeing a drop in revenue. ...
You can download full publication in PDF format.
A comprehensive look at how that's being spent can be found in Advertising Age's fifth-annual Hispanic Fact Pack. The Fact Pack includes data about marketers' 2007 ad outlays by company and category; demographic trends; and rankings of top TV, radio, newspaper, magazine and online media. Expanded information on digital media and how it is used by Hispanics is also included.
PDF format, 6.4MB.
|Last Updated ( February 01 2009 )|
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