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7 Advanced Steps to Effective Search Marketing

Report - Business

By Omniture, Inc., August 2006

The 7 Steps Found within This Guide Will Assist You to Achieve Your Objectives with Balance and Precision.

Learn How to: Generate more response volume (sales, customers, orders, leads, traffic), Do it more cost effectively, Make the company look good (in other words …build the brand).

In this download, learn to apply the specific details of the 7 steps mentioned above and how to use tools such as conversion funnel analysis, site-pathing and fall-out to help you figure out what’s working and what’s not.

We discuss both principles and specific best practices that result in greater revenue growth and lower promotion costs per visitor.

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Download 7 Advanced Steps to Effective Search Marketing, Pdf

About the Report:

In general, most organizations spend more time and money promoting their websites through acquisition channels such as search, e-mail or affiliate marketing than they do optimizing existing conversion rates.

Because increasing website conversion is one of the most effective ways to increase profitability at the visitor level, knowing how to measure and improve conversion is essential. The Omniture® experts have created:

7 Steps to Increase Conversion Engagement - Applying Relevancy:

Identify Conversion Goals & KPIs

Define & Acquire Target Profiles – Apply 40/40/20 Rule

Organize and Optimize Site Structure

Develop a Compelling Message

Place Effective Calls to Action

Enhance Shopping Cart / Lead Capture Process

Test, Measure, and Refine

About Omniture:

Omniture, Inc., is the leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their websites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation services, best practices, consulting services, customer support and user training provided through Omniture University. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP. www.omniture.com.

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