Hypno hereby releases this Manifesto declaring that the power of design and creativity have attained an unprecedented level of impact on commerce, marketing, and culture, and have ever expanding implications the likes of which have never before been seen in the history of the human race.

At the heart of this revolution is the power of design and creativity to influence and alter the face of business forever.

The businesses, organizations and people who choose to embrace the power of design and creativity will dominate their arenas in this new millennium. These revolutionaries will eclipse their competition, open new markets for commerce, invent categories that never existed before and elevate the ubiquitous to the essential.

This revolution isn’t being waged in the business schools and think tanks of America. It’s all around you. Want proof?

Simply look around your immediate 10-foot radius. You will find products, and the companies they represent, which have been affected by the power of design and creativity or conversely, the lack thereof.

Download A Great Revolution is Under Way: A Manifesto

Pdf format, 1MB, 38Pages

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