ABA Banking Journal, the official publication of the American Bankers Association.

ABA Banking Journal, the official publication of the American Bankers Association, covers the commerical banking industry in the United States with articles focusing on community banking, e-commerce, technology, online banking, compliance, business lending, retail banking and operations.

The magazine serves commercial bank or trust companies, savings and loan associations, mutual savings banks, mortgage banks, credit unions, finance/accounting/consulting companies, investment banks, brokerage houses, industrial/communications companies, retail/supplier/manufacturing companies, insurance companies, law firms, government, colleges, schools, libraries and associations.

ABA Banking Journal - the flagship monthly magazine of the American Bankers Association - exists to help managers and executives at commercial and savings banking institutions succeed in the competitive financial services market.  We do that by identifying and exploring relevant business and societal trends, and by helping bankers cope with the many legislative/regulatory issues they face.

ABA Banking Journal, Free Subscription

ABA Banking Journal is free to qualified professionals.

To apply for a FREE subscription to ABA Banking Journal, please answer ALL of the questions on the form.

The publisher determines qualification and reserves the right to limit the number of free subscriptions.

Read the Digital Issue: ABA Banking Journal, April 2009

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COVER STORY
Time to speak out . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
By Bill Streeter. This is no time to be shy. With banks being lambasted regularly in traditional and nontraditional media, waiting to respond to attacks is no viable option. Enlist your employees to help tell your story now.

• Communicator Secret: Avoiding the “parameter trap” . . . . . . . 22
You can respond truthfully without being forced into “yes” or “no” answers.
• No “failure to communicate” here . . . . . . . . . . . . . . . . . . . . . . . . . 23
Columbia, Mo., with its big journalism school is a media hotbed. But Boone County National Bank has learned how to work with the media and benefits from the involvement.

WASHINGTON PROFILE
Betsy Duke, the banker at the Fed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
By Bill Streeter. Irrepressible Betsy Duke admits to some trouble adapting to the formality of “The Temple.” But having a game-level seat—and a whistle—in the most critical banking environment in decades is a unique opportunity for the former community banker—a plus for the industry.

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ON ABABJ.COM
Check in today—or miss critical news, trends, and advice.
• D&O: Don’t assume your carrier wants your board’s renewal
• Liquidity: A critical shift happened. Did you miss it?
• Examinations: Five ways your board can blow an exit meeting
• Blogs: Beyond the Bank: Think Tommy Bahama, not pinstripes.
Talking Credit: What’s changed in community bank lending.

Enough already
“THIS TOO SHALL PASS,” IS A wise and comforting saying, but by no means does it imply simply waiting for a flood of trouble to recede. All floods recede in time, but you’ve got to do everything in your power to keep them from overwhelming you. Sometimes you win, sometimes not, but you never win if you don’t try.

The folks in Fargo, N.D., gave us a heroic and literal example of this just last month, as they battled the 100-year flood of the Red River. They never gave up the fight. ...

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