Abacus Magazine - The accountant-centric magazine.

Abacus is the accountant-centric magazine focused on small to mid-size accounting practice firms that provides stimulating and provocative articles from a perspective you won't find in any trade magazine.

Read insightful case studies of how real accountants are solving real world problems using innovative solutions and techniques. Find practical tips to advance your practice.

Subscription to Abacus also entitles you to a FREE life membership of AccountantsWorld.com that gives accountants access to multiple tools and resources that will enhance their practices and allow them to make more money. (Tradepub.com)

AccountantsWorld LLC is the #1 online accounting community, portal and Internet Solution Provider (AccountantsWorld.com), offering accountants a complete line of professional Web-based services for effective management and growth of their practices. We are one of the fastest growing companies on Long Island, currently serving 60,000 accountants with all aspects of managing and growing their practice.

AccountantsWorld is a company without peers with a unique business model that is dedicated to the practice development of independent accountants. As a result of our leadership position serving the accounting profession for the past 20 years, we have acquired tremendous expertise in identifying the current and future needs of accounting professionals and in offering them a vast array of innovative and practical solutions for advancing their practice.

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Geographic Eligibility: USA

Publisher: Accountants World LLC

Acoountants World has become one of the most widely used portals for accountants and offers a vast array of free resources, tools and services.

Download Abacus Magazine, Spring 2007

PDF format, 1.8MB, 16Pages.

ABACUS | The Accountant-Centric Magazine VOLUME 2 | ISSUE 1

In this issue: What does it take to Triumph?
 
Publisher's welcome message VIEWS:
What does it take to triumph? INNOVATION:
Technology and practice development: The 63% solution SOLUTIONS:
Sell without selling ADVICE:
Brand marketing - Why it's important to your firm

Visit Accountants World Website

AccountantsWorld – Extensive resources for accounting, tax and payroll. Accountant, CPA: Join the largest community of CPAs and accountants.

Message from the Publisher:

Hope you had an excellent tax season.

Now is the time to relax, reflect on the past year, and plan for the future. What better way to plan for growth than to get some intellectual stimulation? We hope this issue of ABACUS provides the inspiration you need and the tools and resources you can use.

The first article, "What does it take to triumph?" discusses 6 traits for successful accounting firms. For most successful firms, practice development goes beyond making more money. These firms have the passion to accomplish something that’s truly important to them. Significant growth and higher profits automatically occur when the firm succeeds in accomplishing that higher goal.

Unlike most businesses, accountants have one major advantage—they don’t have to struggle as much as other businesses to create good client relationships. Do you have strong client relationships and are you capitalizing on them?

Most firms believe that offering excellent client service ensures success. Unfortunately, in today’s competitive marketplace, offering excellent client service is needed just to survive. To grow you need to offer your clients something more—value. We discuss what "value" means to your clients and how you add value to your services .

Technology, people, and marketing are the remaining three pillars of a successful practice. Optimal use of the best available technology is vital to your success. Successful firms not only use technology to work faster and smarter, they also use technology to offer better services to their clients. The article "Technology and practice development: 'The 63% solution'" by Greg LaFollette, CPA, Editor of CPA Technology Advisor, presents an interesting analysis of the authoritative and much discussed AICPA “MAP” survey and shows the strong correlation between technology and the high financial performance for accounting firms. He then presents an overview of the latest accounting technologies and shows how these technologies are changing the way you work, communicate, interact, and collaborate with your clients.

Does the thought of selling strike fear in your heart? If so, take some clues from the internationally recognized expert Rick Solomon, CPA. In a very compelling way, he demonstrates that true selling is nothing more than what accountants are trained to do most effectively —uncover problems and find solutions. Once you learn the basic principles of his relationship-based selling in "Sell without selling," you will feel as much at ease with selling as you do with tax returns. Not only will you get more clients, you will get the better clients you have so long been longing for.

If word-of-mouth referral is your only means of marketing your practice, it’s time to do the simple math of the lifetime value of a client. You’ll be amazed to learn how much money you’re leaving on the table. In the article, "Brand marketing—why it’s important for your firm," the staff of ABACUS will show you how easy and cost-effective Internet marketing is.

Finally, we invite you to ask AccountantsWorld any questions you might have about advancing your practice. Practice Development for accountants is near and dear to our hearts. In the process of helping thousands of accountants accomplish their goals, we have learned quite a lot about the problems you face and how you can overcome them to make your practice better. We’ll be glad to offer any assistance we can.

Sincerely,
Dr. Chandra Bhansali
Publisher

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