Whether it's an ice-breaking cruise in the Antarctic, a diving expedition on the Papua New Guinea coast, or the chance to kick back with locals in the Red Centre, Aussies are some of the most adventurous travellers in the world. So what should you be cooking up for your extreme travellers? Look no further for your indispensable guide to what's new in the adventure market.

The Fantastic Five
Adventure travel may be a niche market, but as more destinations serve up new and exciting ways for your clients to get their thrills, business is booming. Laine Lister looks at the changing face of adventure travel and quizzes the experts on their top picks to reveal five of the world’s best adventure travel destinations

What is adventure travel? Plenty of clients will tell you it is reserved for the high-octane thrill seekers, while listing heart-pumping activities at death-defying heights. But most would be surprised to know what adventure travel really involves.

Today, adventurers are becoming more sophisticated in their travel appetite, opting for a bit more luxury and a little more meaning from a holiday.

The last few years have seen an increase in experiential, meaningful and real holidays, and most adventure product providers agree the reason for this shift lies in people’s willingness to try out new things.

Most destinations have a bit of adventure product on offer, so no matter where your clients are heading there is almost always some adventuring for them to sink their teeth into. ...

Download Adventure Travel, Supplement to Travel Weekly Australia

PDF format, 1.8MB, 16Pages.

What’s Inside:
4 Ready to launch
Be the first to hear the latest product news from the adventure travel sector.
8 Volunteer tourism
Take a closer look at the concept of volunteer holidays.
10 Five of the best
Can you guess what the world’s top adventure destinations are?
14 Postcard perfect
Three travel agents reveal their adventurous sides.
15 All you need to know
It’s your guide to Australia’s major adventure travel wholesalers.

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