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Home arrow Reading Catagories arrow All About ROI arrow All About ROI, April 2010

All About ROI, April 2010

May 13 2010

All About ROI, April 2010All About ROI: Retail/catalog Online Integration is the practical, information packed publication devoted to helping online merchants, catalogers, retailers and brand marketers tackle industry challenges and discover the opportunities to grow their business in new and profitable ways with solid, how-to information on e-mail marketing, prospecting, social media and much more!

Founded in 1999, Catalog Success (now All About ROI) is the only industry magazine that provides practical information and ideas catalogers, retailers, online marketers and brand merchants can use to do their jobs more profitably.

It provides readers with solid, how-to information, case studies and advice from leading experts on catalog creative, production/printing, e-commerce, fulfillment, merchandising, database marketing, lists and media, and customer relationship management.

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Retail/catalog Online Integration.

Offered Free by: North American Publishing Company

Read Online: All About ROI, April 2010

Cover Story : Weird Science
Steve Spangler has managed to make science cool and at the same time earn a living. For the teacher turned retailer, the focus has remained the same: to educate kids, particularly about science. And if that means turning bottles...

Industry Eye : Prospecting - Dockers' All-Channel Kick in the Pants
Spend $3 million on a Super Bowl ad and it better drive viewers to more efficient marketing channels. Dockers' "Wear the Pants" Super Bowl blitz drove consumers into every communication channel available....

On the Web : Supersize Me
At a movie theater concession stand you'll hear, "Want to make that a jumbo for just a quarter more?" In an airport bar, you can get a bigger beer for just a dollar extra. Car rental companies will upgrade you...

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All About ROI is published monthly by North American Publishing Co. in Philadelphia, also publishers of Target Marketing magazine and the newsletter Inside Direct Mail.

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Last Updated ( May 13 2010 )
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