All About ROI: Retail/catalog Online Integration is the practical, information packed publication devoted to helping online merchants, catalogers, retailers and brand marketers tackle industry challenges and discover the opportunities to grow their business in new and profitable ways with solid, how-to information on e-mail marketing, prospecting, social media and much more!

Founded in 1999, Catalog Success (now All About ROI) is the only industry magazine that provides practical information and ideas catalogers, retailers, online marketers and brand merchants can use to do their jobs more profitably.

It provides readers with solid, how-to information, case studies and advice from leading experts on catalog creative, production/printing, e-commerce, fulfillment, merchandising, database marketing, lists and media, and customer relationship management.

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Retail/catalog Online Integration.

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Read Online: All About ROI, March 2010

Cover Story : Annual Trends Survey 2010
As expected, All About ROI readers will be focusing on their e-commerce websites this year. But print catalogs are still in the mix, at least according to your responses to this year's Annual Trends Survey. ...

Profile - Due Maternity : A Social (Case) Study
Unlike other retailers that strive to build lifelong relationships with customers, our company — Due Maternity, which sells designer maternity clothing and accessories online and in retail stores — has only about three months of interaction with customers before they...

Industry Eye : Case Study - Email Marketing Sparkles 
for Fred Meyer Jewelers
Problem: Fred Meyer Jewelers, a multichannel jewelry retailer, needed to upgrade an email marketing program plagued by poor deliverability, reporting and overall conversion. Solution: Contracted with an email software, services and solutions provider. Results:...

Industry Eye : Prospecting - Joe's Coffee House & Overstock.com
Coupons Perk Up Joe's Coffee House's Prospecting Efforts; O verstock.com's International Efforts Paying Off With New Customers...

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All About ROI is published monthly by North American Publishing Co. in Philadelphia, also publishers of Target Marketing magazine and the newsletter Inside Direct Mail.

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