What is Amazon Kindle?

Wireless (EVDO) portable reading device with instant access to 200,000+ books, newspapers, magazines, and blogs

• 10.3 ounces (lighter than a paperback)
• 6” e-Ink screen (very easy on the eyes)
• Long battery life (2½ to 7+ days)
• 256 megabytes of memory & SD card slot
• No PC or configuration required
• No need to find WiFi hotspot
• No wireless bill

Theory: Benefits of Open Mobile

• Unleashes Internet opportunity?
  Offers purposed wireless reading device & service to Amazon’s customers
• Creates opportunities for new entrants?
  Amazon is definitely a new entrant to wireless
• Provides a new business models for wireless data?
  New business model for wireless, but familiar business model for books
• Drives Revenue?
  Kindle sales >10% of Amazon book sales for books that are available
• Does Open = Free?
  Open ≠ Free if you offer valuable content and service

Download Amazon Kindle Ecosystem

PDF format, 1.1MB, 23Pages.

Open Mobile Summit 08
Amazon Kindle Ecosystem
Ian Freed
Vice President, Kindle
Amazon.com

1. Introduction to Amazon Kindle
1. Kindle and Open Mobile
1. The Growing Kindle Ecosystem

Amazon Kindle 2 & Kindle DX Coupons

Kindle: Amazon's 6" Wireless Reading Device (Latest Generation)
Kindle DX: Amazon's 9.7" Wireless Reading Device (Latest Generation)

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