American Spa is dedicated to providing timely, must-read information to more than 28,000 spa owners, managers, and skincare professionals.

American Spa is dedicated to helping spa professionals better their businesses. They provide spa owners and managers with inside information and trends on everything from the bottom line to wellness.

Through the use of evocative photographs and an elegant design, they build a community by taking their readers deep inside the spa world.

Twelve times throughout the year American Spa delivers the highest quality news and stories in the spa industry. Quality editorial is driven by experienced and excellent editors, disseminating more relevant information than any other industry publication. (Tradepub.com)

American Spa: Information on the newest equipment, techniques, and products in skin, nail, and hair care. Also, includes articles about business growth, successful marketing, dicor, wellness, and industry news. (Amazon.com)

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Publisher: Questex Media

Read the Digital Issue: American Spa, September 2009

In the Mix
A Touch of Vanilla
By Heather Mikesell
ALTHOUGH INDIVIDUAL TASTES AND fragrance preferences run the gamut, there are a few flavors and scents that have nearly universal appeal. Vanilla, which is cultivated from the vanilla orchid, qualifies on both counts. In fact, it is so widely accepted that even the term vanilla has come to describe things that are thought of as being especially basic, plain, or even boring. However, there is nothing boring about spa products or treatments that incorporate this beloved ingredient. In fact, adding a few vanilla-themed treatments to your menu may just entice your finickiest spa-goers.

The Starr Report
Best Face Forward
Remember the old european facial? While many spa owners found this term exotic, it simply means a facial is performed with the hands, not equipment. While touch will always be important in skincare, advances in facial equipment cannot be overlooked. In spite of the current economy, there is still a demand for younger looking skin, and clients want immediate, noticeable results from their treatments. Read on to learn how investing in facial equipment—coupled with therapeutic touch—can boost your business.

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Questex Media Group, Inc. is a global, diversified business-to-business integrated media and information provider, headquartered in Newton, MA.

Questex serves multiple industries including technology, telecommunications, beauty, spa, travel, hospitality, leisure, abilities, home entertainment, landscape design, building services and natural resources through a range of well-established, market-leading publications, events, interactive media, research, information and integrated marketing services.

The company's media properties include over 100 print and digital media publications, 45 conferences, tradeshows and events, as well as a range of research, data and information products. The company's businesses are managed through operating companies including Questex Media Group; InfoTrends, Inc., Imaging Networks and; McLean Events International, Ltd, a world-leading producer of appointment-based events.

The company's combined operations include more than 400 employees in offices throughout North America, South America, Asia and Europe.

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