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Home arrow Blog arrow Magazine's Blog arrow Arrive Magazine, July/August 2008

Arrive Magazine, July/August 2008

Magazine - arrive magazine

Arrive Magazine, July/August 2008arrive is Amtrak's onboard magazine for business travelers. It provides millions of passengers with vital information and welcome entertainment to help make most of visits to the major destination cities of the Northeastern United States.

arrive is published bimonthly and delivers constant exposure on all Northeast trains as well as the ClubAcela station lounges. Its goal is to provide a unique and intelligent view of America's most compelling urban centers of commerce, government and the arts.

The tone of the magazine is entertaining yet informative, casual yet consuming. It is the perfect travel partner—a knowledgeable guide and an entertaining companion. And for Amtrak's time-sensitive riders, it is always available within arm's reach ... it is the only magazine within reach.

arrive delivers equally compelling value to advertisers. It reaches and influences a unique and valuable audience at precisely the moment when it is most receptive to a wide variety of business-, travel- and entertainment-related ad messages. And arrive readers are downtown visitors—that's why they use Amtrak and Acela. No other magazine delivers such a targeted audience of affluent visitors to Northeast cities.

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Glam Slam
Serena Williams on fame, fahion and what could be her last U.S. Open

Tennis star Serena Williams’ game (and life) is at a crossroads, and gearing up for a showdown at this year’s
U.S. Open Game On
by DENNIS McCAFFERTY

By last year, people stopped believing ın Serena Williams. There was a time, in 1999, when a star like Andre Agassi boldly predicted—well before it was fashionable— that Serena was better positioned for greatness than her famous older sister, Venus; that she moved better on the court and had a better forehand; that she just had that special “it factor” going.

But that was then. This was January 2007, when, after injury and inactivity, her world ranking slipped to No. 81. There was criticism, too, that Serena Williams didn’t want “it” badly enough.

Serena’s gone Hollywood. Serena’s got a clothing line. What about tennis, Serena?

“One day you are on top of the world,” she wrote on her blog, “and the next day you are fi ghting to hold on ... physically and mentally. U grasp onto a small string that’s holding u between sanity and insanity.”

But Williams found her focus. She arrived unseeded at the Australian Open, determined to climb back to the top. She took on six seeded players and beat them all. She defeated top-seeded Maria Sharapova in two sets—giving up only three games—in little more than an hour.

In the end, her thoughts turned to the rougher times in her life, times that had toughened her resolve: Her sister, Yetunde Price, an intensive-care nurse, was killed in 2003 by a gunman in a car in their old family neighborhood of Compton in Los Angeles. Williams dedicated her biggest comeback win to Price’s memory.

“My family has always been very supportive of me,” says Williams, 26, in a recent interview with Arrive.

“They are the last people in the world to put pressure on me. But it was important for me to win, because of all the things she did for me. I felt like she was there every moment, that she was really a part of it. I know what she would have said, too, at the end. She’d say, ‘Why did you go after that girl like she stole something from you?’ She’d always tease me like that if she thought the match was too easy. But it wasn’t easy at all. I was just very, very focused that day.” ...

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34 Game On
Tennis star Serena Williams’ game and life are at a crossroads, and gearing up for a showdown at this year’s U.S. Open.

42 A Shore Thing
The Hamptons and Nantucket may offer beachside glamour, but if you’re looking for classic summer Americana, nothing  beats the lure of the Jersey Shore.

Exceeding Expectations

It’s the height of summer—a great time to seek out new experiences. Whether your destination is a weekend getaway, a family vacation or a business meeting, getting there is part of your overall experience. At Amtrak, it’s that concept that drives everything we do.

Our goal is not just to get you to your destination safely and on time, but to make sure you enjoy the trip. We want to make sure the experience of riding with us exceeds your expectations. A train ride is an opportunity to relax, recharge and rejuvenate. That’s the reason we’ve been working diligently to improve our onboard service, make interior renovations to our equipment and improve our Northeast Corridor infrastructure to ensure faster, smoother rides.

On Acela Express, we’ve expanded our popular at-seat cart service in Business class, which offers a variety of snacks and beverages. You may have also already enjoyed our new First class spring/summer menu selections. In the coming months, we’ll begin a twoyear project to refurbish First and Business class interiors with new leather seats and new carpeting.

Additionally, you might have noted that our former Regional service has just been renamed Northeast Regional. Along with the name change, we’re making an overall product upgrade that includes refurbished Business class seats and interiors, new and improved menu offerings featuring fresh salads and sandwiches, and en-route cleaning to keep the train clean and fresh throughout the trip. The entire Northeast Regional fl eet also will have all-table café cars, which are being centered on the train to provide easier access for all passengers. To further improve your experience, café cars will undergo interior cosmetic improvements to include reupholstered booths with more comfortable seat cushions.

Speaking of experiences, make sure to mark your calendars for the Washington Union Station Centennial Celebration Sept. 27-28. Bring the family as we commemorate the historic station’s 100th birthday with an open house featuring train displays, live entertainment, memorabilia exhibits, station tours and more.

Thanks for riding with us today—I hope your experience has been a great one. If there’s anything we can do to make it even better, please don’t hesitate to let the onboard crew know.

Sincerely,
Alex Kummant
President and Chief Executive Officer

Visit Arrive Magazine Official Website

As the ideal travel partner with knowledgeable and entertaining information, arrive welcomes you to its online tools for easier, more enjoyable and efficient traveling.  Here, you'll find a variety of useful resources.

Circulation

    * 1,778,839 Adult Readers Per Issue
    * 8.89 Readers Per Copy
    * 200,000 Copies Per Issue
    * Published Bimonthly
    * Established 2000
    * Full Distribution On All Amtrak Trains In The Northeast United States
    * BPA Audited Circulation

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