Athletic Business is the leading industry magazine for athletic, recreation and fitness professionals.

Athletic Business is a must-read source for the latest information on building and operating an athletic facility, liability issues, sports updates, athletic programs and special features vital to the athletic, fitness and recreation industry. Stay on top of your field and subscribe today.

Athletic Business, founded in 1977, is a monthly publication with high-quality editorial content and wide coverage of all aspects of facility planning, marketing, equipment, liability, operations and management topics.

Columns include:

• Sports Law
• College Sports
• High School Sports
• For-Profits
• Military and Recreation

In addition, each issue features a Product Focus, highlighting different types of products for the sports, recreation and fitness market.

Athletic Business magazine is distributed free to more than 42,000 subscribers including owners, operators and directors of sports, recreation and fitness facilities at:

    * colleges and universities
    * high schools, private schools and school districts
    * park and recreation departments
    * sports and health clubs
    * military bases
    * YMCAs/YWCAs/JCCs
    * private sports/recreation centers and corporate fitness centers

The magazine is also distributed free-of-charge to professional sports teams, wellness centers and hospitals, sports architects, hotels and resorts, correctional institutions and law enforcement agencies, and amateur and governmental sports organizations.

View Athletic Business Magazine, July 2008

Click the 'PDF' button, you can download the entire magazine.

SPECIAL FEATURE SECTION:
Winning in a Competitive Environment

SPORTS COMPLEXES
36 Playing the Fields
BY PAUL STEINBACH
Where public agencies have struggled to meet demand for recreational green space, for-profit sportsplex entrepreneurs are eagerly filling the void.

HIGH SCHOOL SPORTS
44 Closing Ranks
BY MICHAEL POPKE
As more student-athletes consider leaving prep sports to compete for private organizations, administrators are challenged to keep interscholastic sports relevant for everyone.

FITNESS CENTERS
66 Mind Over Muscle
BY ANDREW COHEN
Survival amid a plethora of fitness facilities is a matter of understanding your competition, your market and yourself.

AQUATIC FACILITIES
76 Balanced Water
BY NICHOLAS BROWN
In a stark economic climate, municipal aquatics providers strive to find the right mixture of sport and leisure.

PURCHASINGGUIDE
52 Sanitize, Rinse, Repeat
BY PAUL STEINBACH
Push-button technology takes on the dirty job of eradicating MRSA in showers.
Plus: Locker Room & Laundry Equipment

Visit Athletic Business Magazine Official Website

Athletic Business - the leading resource for athletic, recreation and fitness professionals.

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