AV Technology addresses the business and technical issues that face AV/IT professionals on a daily basis.

AV Technology provides instructional, problem solving content to AV/IT professionals in the education, corporate, hospitality, entertainment, medical, gaming, worship, and government markets. The magazine helps readers navigate their jobs better and therefore generate more revenue for their employers. (Tradepub.org)

Cover Story: Dealing With Technophobes
by Tom Zind

Over the decades, technology has helped eradicate or stifle any number of human afflictions, from polio to measles to malaria. But there’s one that technology hasn’t dented - in fact, it’s one that has technology as its root cause.

Technophobia, loosely defined as an inordinate fear of or resistance to using technology, is still with us despite its increasing ubiquity in homes and in the workplace. Sufferers can be as immovable and contrary as ever, as the senior educational technology engineer at the University of Notre Dame, South Bend, IN, discovered.

Once, in the course of explaining how to operate a new classroom AV control system to an instructor, Rick Nimtz got a glimpse into the mindset of the technophobe. "As I was explaining it, he started speaking in Spanish, and I told him I didn’t understand what he was talking about," says Nimtz. "Then he says, ‘Hey, just listen closely and pay attention; it’s easy to learn.’ That humbled me a little bit."

Translation: Technology may be approachable for many, but for others it can be as confusing, frustrating, and scary as being dropped into a foreign country. ...

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Publisher: NewBay Media LLC

View AV Technology, June 2008

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Keeping Ahead of Technology Obsolescence
By Linda Seid Frembes
As product lifecycles shrink, obsolescence creates problems at both the front and back end of AV/IT integration projects.

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