Is the practical guide to planning, costing and managing the implementation of next generation IT solutions to baseline results.

Baseline is the only magazine for business technology executives whose jobs depend on quantifiable results from technology initiatives. Each issue provides the practical information needed to undertake complex business technology projects that produce bottom-line results.

Baseline, published by Ziff Davis Media, is a practical guide to costing and managing the deployment of leading-edge information technology. Through case studies, news stories, company dossiers, and financial tools, we provide technology leaders and business executives with a detailed look at how their peers are implementing information technology.

The success—or failure—of each implementation is measured by the company's actual progress against "baseline" expectations of financial returns and technology deliverables.

Baseline Magazine, Free Subscription

Qualify for Your Free Subscription!

Geographic Eligibility: USA, Canada (Digital & Print), International (Digital only)

Publisher: Ziff-Davis

Read the Digital Issue: Baseline Magazine, December 2009

COVER TORY
2010 Trends
Piecing Together a Strategy
Despite tighter budgets, organizations are planning to deploy the technologies that are most likely to drive their business in 2010. Read what almost 1,200 technology and business managers told Ziff Davis Enterprise Research would be the most significant technology trends in their companies next year.

Vertical View
Manufacturing
Making the most of technology
Manufacturers are improving performance with technologies such as business intelligence/business analytics, life cycle management and radio frequency identification.

INTERVIEW
Digital Government
A Day in the Life of the U.S. CTO
The nation’s first CTO, Aneesh Chopra, gave Baseline a glimpse into his plans to use technology to improve
government. They include overhauling the way digital health records are stored, enhancing public access to government information and helping to bridge the digital divide.

SOCIAL MEDIA
Business Gets Social
Social media has created a customer-interaction paradigm shift in how organizations communicate across their value chain. That is compelling many enterprises to develop a well-thought-out social media strategy and presence that’s consistent with their strategic objectives, culture and values.

Visit Baseline Magazine Website

Baseline's mission is to provide "in the trenches" editorial that gives senior I.T. and corporate management a detailed inside look at how leading companies deploy I.T. solutions.

Each issue will provide in-depth analysis—case dissections on deployments, detailing the business strategies and goals of specific technology implementations. This analysis will include: whether the deployment met its baseline, what ROI metrics were used, specific technology solutions and alternatives, tradeoffs and the players involved (i.e. suppliers, consultants, internal I.T. and corporate management).

Comments (0)

Name

Email

Comment

smaller | bigger

Add Comment