Is the practical guide to planning, costing and managing the implementation of next generation IT solutions to baseline results.

Baseline is the only magazine for business technology executives whose jobs depend on quantifiable results from technology initiatives. Each issue provides the practical information needed to undertake complex business technology projects that produce bottom-line results.

Baseline, published by Ziff Davis Media, is a practical guide to costing and managing the deployment of leading-edge information technology. Through case studies, news stories, company dossiers, and financial tools, we provide technology leaders and business executives with a detailed look at how their peers are implementing information technology.

The success—or failure—of each implementation is measured by the company's actual progress against "baseline" expectations of financial returns and technology deliverables.

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View Baseline Magazine, October 2008

FEATURES
Baseline/BTM 500
Convergence: The Wave of Future Success

Enterprises that fully integrate business and technology management are more nimble, more competitive and potentially more profitable, according to the Baseline/BTM 500 study.

The results of the Baseline/BTM 500 study show that enterprises that fully integrate business and technology management are more agile, more competitive and potentially more profitable.

Silicon Valley is littered with the carcasses of high-tech ventures that started out with pomp and circumstance but amounted to little more than a pile of broken dreams and a roadside sale of used Herman Miller office furniture. NetApp was not born to be one of those companies. ...

GM: Life in the Fast Lane
High-level managers who are well-versed in both business and IT help drive operations, profitability and product design at GM. This strategy has helped cut IT costs by $12 billion since 1996.

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Baseline's mission is to provide "in the trenches" editorial that gives senior I.T. and corporate management a detailed inside look at how leading companies deploy I.T. solutions.

Each issue will provide in-depth analysis—case dissections on deployments, detailing the business strategies and goals of specific technology implementations. This analysis will include: whether the deployment met its baseline, what ROI metrics were used, specific technology solutions and alternatives, tradeoffs and the players involved (i.e. suppliers, consultants, internal I.T. and corporate management).

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