Learn How to Lower Marketing Costs and Increase Market Share

In the face of a tough economy, learn how to lower marketing costs and increase market share by effectively managing multiple online marketing initiatives at the same time.

Learn the benefits of a coordinated online marketing attack that leverages teamwork and shared data. "Battle Plan: Multilateral Online Marketing (MOM)" looks at everything from Search Engine Optimization and Paid Search to Video Marketing and Opt-in Email Marketing.

Key topics include:

    * Maximizing online marketing initiatives
    * Sharing creative, data
    * Building teams
    * Improving Calls to Action
    * Effective timing of email marketing

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"Battle Plan: Multilateral Online Marketing (MOM)"

Geographic Eligibility: USA, Canada

Offered by: Fathom SEO

Multilateral Online Marketing (MOM): The Battle Plan from Fathom SEO

Fathom SEO created the "Battle Plan" to lower marketing costs and increase market share using a coordinated "Land, Sea and Air" attack. The plan leverages your website, paid and organic search, Internet video, onsite lead conversion tools and follow-up email marketing.

All of these services would be coordinated around gaining ground on the most strategic keywords and phrases, searched the most frequently at the moment of time a prospect is looking for your particular products and services.

The coordination of multiple branches of our services creates the opportunity for reduction in costs, improved results for strategic keyword objectives, greater traffic with increased lead conversions and finally, automated follow-up to leads with email marketing campaigns all in one low-cost package using one leading vendor.

    * Multilateral online marketing program
    * Lower marketing costs and increase market share
    * Immediate results and measurable Return on Advertising Spend (ROAS)
    * Greater traffic with increased lead conversions
    * All in one low-cost package

AUTHORS
Michael Murray, our vice president and an online marketer since 1997, writes extensively about the industry and speaks at local and national events, including the prestigious Search Engine Strategies conferences. He also is a regular contributor to WebProNews and iMedia Connection.

Paul Richlovsky, a Web content editor, has a deft touch when it comes to handling many diverse types on Web content – from blogs and Wikipedia articles to strategic website copy and video scripts. He has nearly 10 years of experience as a writer and educator.

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