By Debbie Weil,  ChangeThis,  August 2006

A quick guide to understanding, launching an maintaining a blog as a business & marketing tool.

The what, why, and how of business blogging, by business blog expert, Debbie Weil. Originally a limited release, this critical resource guide is available to you once again.

Debbie Weil is a popular speaker, marketing consultant, and publisher of the award- winning e-newsletter WordBiz Report, which has 15,000 subscribers. She has appeared in print and on television numerous times to explain how successful corporate blogging really works.

Download the Manifesto (913KB, Pdf)

The Manifesto Official Site

About the author:

Debbie Weil is a speaker, consultant and author of the newly-published The Corporate Blogging Book (Penguin Portfolio August 2006): www.thecorporatebloggingbook.com. She's also publisher of award-winning WordBiz Report, her e-newsletter delivered to close to 20,000 subscribers in 87 countries. She has a unique background as a journalist and an MBA with corporate marketing experience.

As a consultant and trainer, she shows senior executives and large companies how to brand themselves as customer-and employee-friendly--as well as media-savvy--by using blogs, RSS, podcasts, wikis and other social media. She works with CEOs and other top-level execs who want to quickly and easily position themselves--and their companies--as thought leaders in highly competitive markets. Read her Technorati Top 5,000 blog at: www.BlogWriteForCEOs.com (OK, that's a joke. But it's pretty impressive. There are now 50 million blogs.) Visit her site at www.debbieweil.com

Reach her direct at 202.364.5705 or wordbiz@gmail.com.

From Changthis.com

Quickie Definition of a Blog:

Here’s the plain-language, quickie answer to the “Er, what is a blawg?” question:

» A Weblog or blog is an instant publishing tool anyone can use to add fresh content to a Web page. No tech expertise required.
» Blog is both a noun and a verb. When you blog (verb), you write. When you blog for business you should write coherently, purposefully and with the goal of establishing your company’s credibility and expertise. No drivel allowed. But an authentic, informal voice is encouraged.
» A blog is a new way to market your services or products by positioning you and/or your company as thought leaders in highly competitive markets.
» A blog is the new cost-effective way to communicate quickly with — and get feedback from — your audience of readers, whether they are colleagues, competitors, the media, prospects or customers.
» A blog is just a tool, albeit a cool one. As with any tool, there is a right way and a wrong way to use it. There is proper blogging etiquette. (More about that below.)

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