Benefits Selling provides tools and sales tips for brokers and agents selling group and/or voluntary benefits.

Benefits Selling is the industry's leading publication for brokers and agents selling group, voluntary and retirement products. Each issue provides sales tips, tools and techniques to help you create a lucrative employee benefits practice. (Tradepub.com)

Benefits Selling helps professionals sell more, sell smarter and be more valuable to their clients. Only Benefits Selling concentrates the majority of its editorial product on the sales practices, marketing strategies, and client management techniques that help agents and brokers be successful.

Our industry-leading editors and writers deliver reliable, relevant and authoritative content that speaks our readers' language, and centers on the issues, opportunities and innovations that matter most. (Media Kit)

Launched in 2003, Benefits Selling is the authority for brokers and agents selling core, voluntary and retirement products. Our goal is to provide the most practical sale-focused information for benefits brokers and agents to boost their business, act as an invaluable resource for their clients and help shape the entire marketplace.

We strive to be the leading resource for brokers, agents and consultants in the benefits market by delivering exclusive real world sale tactics, news and information through our magazine and bring brokers together with other market players at Benefits Selling Expo.

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Geographic Eligibility: USA

Publisher: WiesnerMedia, LLC

Read Benefits Selling, November 2008 Online

Featured Contents
A spoonful of sugar
A little behavioral economics can help brokers optimize pharmacy benefit plans.

From tiered co-payment plan designs to consumer-directed health care, plan sponsors and pharmacy benefit management companies have relied primarily on financial incentives and communications to motivate more cost-effective pharmacy behaviors. ...

Accident Plans Debate: It's no accident these plans work
Accident plans may be the most popular type of insurance written in the worksite marketplace. I would like to establish the reasons why you should be selling accident insurance if you are not, and why you should continue if you are currently marketing these plans.

Accident Plans Debate: Avoid accident policies
Readers beware: it is very possible that at the end of this article you won't be able to sell an accident policy.

Open doors
Salespeople love referrals because they provide a route around the gatekeeper directly to the people who make purchasing decisions. But a book of business isn't built on referrals alone. Often getting to an organization's decision-maker requires a more circuitous route, one that runs directly past a gatekeeper

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As the authority for brokers and agents selling core, voluntary and retirement products, BenefitsSellingMag.com’s fully integrated ad opportunities provide high visibility and maximum exposure in front of thousands of brokers and agents selling your products and services.

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