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Beverage Industry
Beverage Industry, July 2009
Beverage Industry, July 2009 |
| Tuesday, 28 July 2009 | |
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Each month, it provides an analytical look at marketing distribution, technology, production and other current news issues facing the industry. In depth statistical reports are compiled annually on each beverage market. Other key areas of coverage include packaging/recycling, beverage fleets, merchandising, quality control, computers, fountain/food service, vending and ingredients. Beverage Industry covers the entire beverage marketplace reaching beverage producers, distributors and retailers. With our magazine you can stay in touch with the top companies and decision-makers and stay on top of the latest issues and trends, read about the newest ingredients and technology. Beverage Industry, Free Subscription Geographic Eligibility: International Offered Free by: BNP Media Read the Digital Issue: Beverage Industry, July 2009 FEATURES Visit Beverage Industry Website Beverage Industry Delivers Unique and Powerful Editorial Products Each Month
Our recipients are general management, plant operations, production, packaging, engineering, warehouse and distribution managers as well as fleet personnel, research & development, quality control and sales & marketing professionals. Weighing the Options But low-calorie products have always been a challenge in that there is a huge dichotomy between what consumers know they should eat or drink and what they actually consume. Mintel International recently illustrated the problem in its Menu Insights findings on light menu options in restaurants. The market research firm found that despite the buzz about healthier menu items and nutrition labeling at restaurants, only 20 percent of consumers ranked health as an important factor when dining out. Three-quarters of adults said they would like to see healthier items on the menu, but only half actually choose them when they are offered. Likewise, with finished products, higher-calorie items usually win out against their diet counterparts. That may be changing, however. Low-calorie drinks were some of the headline items of the past year, as seen in the State of the Industry report beginning on page 29. In soft drinks, sports drinks and juices, low-cal beverages either led sales growth or new product development efforts. ... Bookmark
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