Beverage Industry is edited for decision makers in the multiple beverage markets: soft drinks, beer, bottled water, juice, wine and spirits.

Each month, it provides an analytical look at marketing distribution, technology, production and other current news issues facing the industry. In depth statistical reports are compiled annually on each beverage market.

Other key areas of coverage include packaging/recycling, beverage fleets, merchandising, quality control, computers, fountain/food service, vending and ingredients.

Beverage Industry covers the entire beverage marketplace reaching beverage producers, distributors and retailers. With our magazine you can stay in touch with the top companies and decision-makers and stay on top of the latest issues and trends, read about the newest ingredients and technology.

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Geographic Eligibility: International

Offered Free by: BNP Media

View the Digital Issue: Beverage Industry, July 2010

Coca-Cola's juice brands ripe for growth
by Elizabeth Fuhrman

Coca-Cola positions its Minute Maid, Simply and Odwalla brands for consumers' needs.

The Coca-Cola Co., Atlanta, is placing greater emphasis on all still beverages than it has before, and such focus is none so apparent than in its juice segment. In 2009, the company reported it sold more than 1.7 billion unit cases of juice and juice drinks across more than 120 brands in 145 countries worldwide. Coca-Cola recorded 9 percent unit case volume growth worldwide for its juices and juice drinks.
 
In addition, last year Coca-Cola’s juice brand Simply achieved billion-dollar brand status by surpassing retail sales of $1 billion and reported 31 percent unit case volume growth. ...

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Beverage Industry Delivers Unique and Powerful Editorial Products Each Month

• In-depth Corporate Profiles and Plant Features that take readers inside the leading companies in their beverage industry.
• Extensive New Products coverage that keeps readers up-to-date on the latest beverage offerings in all categories.
• Packaging features that profile innovative designs and the newest packaging technologies available in the beverage marketplace.
• Category Focus features that delve into specific beverage categories, examining sales trends and new product introductions.
• Channel Strategies, a department that takes on issues and trends in beverage retailing.
• Beverage R&D articles that cover the latest ingredient trends and expert formulation advice.
• Trucks/Transportation features that help beverage companies keep their fleets running in tip-top shape and their drivers safe on the roads.
• Warehouse/Distribution articles that help beverage bottlers and distributors make the most efficient use of warehouse space as well as sales and delivery technology.
• A look at the latest Operations technology that features solutions for processing, bottling and palletizing.

Our recipients are general management, plant operations, production, packaging, engineering, warehouse and distribution managers as well as fleet personnel, research & development, quality control and sales & marketing professionals.

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