Beverage Industry is edited for decision makers in the multiple beverage markets: soft drinks, beer, bottled water, juice, wine and spirits.

Each month, it provides an analytical look at marketing distribution, technology, production and other current news issues facing the industry. In depth statistical reports are compiled annually on each beverage market. Other key areas of coverage include packaging/recycling, beverage fleets, merchandising, quality control, computers, fountain/food service, vending and ingredients.

Beverage Industry covers the entire beverage marketplace reaching beverage producers, distributors and retailers. With our magazine you can stay in touch with the top companies and decision-makers and stay on top of the latest issues and trends, read about the newest ingredients and technology.

Beverage Industry, Free Subscription

Geographic Eligibility: International

Offered Free by: BNP Media

Read the Digital Issue: Beverage Industry, May 2009

FEATURES
8 Beverage Beat
10 Industry Issues
20 Category Focus
Sports Drinks
26 New Products
38 Cover Story
Boisset Family Estates pushes the wine boundaries with its new products and packaging.
44 Up Close With...
Uncle Matt’s Organic
48 Marketing
50 Packaging
Primary packaging innovates to differentiate.
57 Beverage R&D
Economic woes slow interest in natural and organic products.
Top ingredient trends
70 Market Insights
72 Distribution
Hand trucks and carts improve warehouse effi ciency.
78 Distribution
Mid-America Trucking Show
80 Operations
Conveyors increase speeds and adapt to multisized bottles and cans.
83 Supplier’s Marketplace
86 Classifieds
90 The Last Drop

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High-profile partnerships
BEVERAGE BRANDS HAVE USED CELEBRITY ENDORSEMENTS for decades — who could forget Pepsi’s partnership with Michael Jackson in the ’80s, Gatorade’s call to “Be like Mike” when it teamed with basketball’s Michael Jordan, or Coca-Cola’s Mean Joe Greene Super Bowl commercial, which the company brought back to life this year with Pittsburgh Steeler Troy Polamalu. But according to some reports, today’s celeb endorsements take the tie-ins a step further, including equity stakes in the companies these high-profi le spokespeople represent, and involvement in product development.

SoNu Beverages, a New York-based maker of enhanced water products, teamed with New York Mets players Johan Santana and Jose Reyes for endorsement deals in exchange for small equity stakes in the company, Advertising Age reported last month. ...

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