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The ColdType Reader, Issue 8, October 2006
The ColdType Reader

ImageColdType.net: Writing Worth Reading From Around the World.

60 Pages, our biggest yet, with essays on soccer, spychips, Bush’s Iraq, Africa’s latest tragedy, Hugo Chavez and the spirit of Joe Stalin in New York, global meltdown, madmen and the truth. What more could you ask?

This month’s contributors: John Lanchester, Tom Engelhardt, Kathleen Albrecht & Liz McIntyre, David Edwards, Fred Bridgland, Danny Schechter, William A. Cook, George Monbiot, William Blum, Hugo Chavez and Gavin Searle.

 

 
Don't Know Much About History: Everything You Need to Know About American History but Never Learned
History

ImageBy , HarperCollins, April 2003

A new, completely revised, expanded and updated edition of the million-selling New York Times bestseller that launched the entire Don't Know Much About® series

"The runaway bestseller...over six months on the New York Times bestseller list."

Who really discovered America? What was "the shot heard 'round the world"? Thomas Jefferson and Sally Hemings: Did he or didn't he?

From the arrival of Columbus through the bizarre election of 2000 and beyond, Davis carries readers on a rollicking ride through more than 500 years of American history. In this updated edition of the classic anti-textbook, he debunks, recounts, and serves up the real story behind the myths and fallacies of American history.

 
The Mighty and the Almighty: Reflections on America, God, and World Affairs
Biographies & Memoirs

ImageBy , HarperCollins, May 2006

"An absorbing look at the intersection of world politics and world religion." — Booklist (starred review)

Does America, as George W. Bush has proclaimed, have a special mission, derived from God, to bring liberty and democracy to the world? How much influence does the Christian right have over U.S. foreign policy? And how should America deal with violent Islamist extremists?

Madeleine Albright, the former secretary of state and bestselling author of Madam Secretary, offers a thoughtful and often surprising look at the role of religion in shaping America’s approach to the world. Drawing upon her experiences while in office and her own deepest beliefs about morality, the United States, and the present state of world affairs, a woman noted for plain speaking offers her thoughts about the most controversial topics of our time.

 
The Birth of America: From Before Columbus to the Revolution
History

ImageBy , HarperCollins, April 2006

In this provocative account of colonial America, William R. Polk explores the key events, individuals, and themes of this critical period. With vivid descriptions of the societies that people from Europe came from and with an emphasis on what they believed they were going to, Polk introduces the native Indians encountered in the New World and the black Africans who were brought across the Atlantic.

With insightful analysis, he also discusses the dual truths of colonial societies' "growing up" and "growing apart." As John Adams would point out to Thomas Jefferson, the long years that witnessed the formation of our national character and the growth of our spirit of independence were indeed the real revolution. That story forms the basis of The Birth of America. In addition to its discussion of the influence the British had on the colonies, The Birth of America covers the pivotal roles played by the Spanish, French, and Dutch in early America.

From the fearful crossing of the stormy Atlantic to the growth of the early settlements, to the French and Indian War and the unrest of the 1760s, William Polk brilliantly traces the progress of the colonies to the point where it was no longer possible to recapture the past and the break with England was inevitable. America had been born.

 
The Long Tail
Business

ImageBy Chris Anderson, Editor-in-Chief of Wired, Wired Magazine, October, 2004.

"The Long Tail" as a Change This Manifesto. Same as the Wired article; includes additional graphics and Adobe Reader interface.

CHRIS ANDERSON says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. Read his manifesto to find out how unlimited shelf space and personalization can revolutionize your business.

 

 
The Long Tail: How Endless Choice Is Creating Unlimited Demand
Business

ImageBy Chris Anderson, Random House Business Books UK, July 2006

‘Anderson's insights with the long tail influence Google's strategic thinking in a profound way.’ Eric Schmidt, CEO Google

‘A terrifically impressive analysis. It captured the forces underlying this business perfectly.’ Jeff Bezos, CEO Amazon

‘The Big Idea of 2006’ -GQ

‘A brilliant and important book –as i-intelligent as it is e-entertaining’ -Robert Thomson, The Times

The phrase The Long Tail was first coined by Chris Anderson in a 2004 article in Wired magazine to describe certain business and economic models such as Amazon.com or Netflix. The term long tail is also generally used in statistics, often applied in relation to wealth distributions or vocabulary use.

 
The Complete Writings of Abraham Lincoln
Politics

ImageBy Abraham Lincoln, eBook Provided by Pennsylvania State University

"A great man, tender of heart, strong of nerve, boundless patience and broadest sympathy, with no motive apart from his country." --Frederick Douglass

Abraham Lincoln, the greatest of all American presidents, left us a vast legacy of writings, some of which are among the most famous in our history. Lincoln was a marvelous writer--from his humblest letter to his greatest speeches. His sentences were so memorably crafted that many resonate across the years. "Fourscore and seven years ago," begins the Gettysburg address, "our fathers brought forth on this continent a new nation, conceived in liberty, and dedicated to the proposition that all men are created equal."

 
The New Multinationals, BusinessWeek Magazine Cover Story
BusinessWeek Magazine

ImageEmerging Giants: Multinationals from China, India, Brazil, Russia, and even Egypt are coming on strong. They’re hungry—and want your customers. They’re changing
the global game. They’re smart and hungry, and they want your customers. Be afraid. Be very afraid.

BY Pete Engardio, BusinessWeek Magazine, July 31, 2006

A new breed of lean and hungry rivals is challenging the global business dominance of the West and Japan. Some come from China and India, others from Russia, Brazil, and even Egypt -- yet they all have resources that traditional established multinationals may lack. BusinessWeek's executive editor, John Byrne, and senior international editor, Peter Engardio, talk about whether the established market leaders should be afraid.

 
How 100 Top Companies from Rapidly Developing Economies Are Changing the World, A BCG Report
Business

Image"The New Global Challengers: How 100 Top Companies from Rapidly Developing Economies Are Changing the World" 

by Marcos Aguiar, Arindam Bhattacharya, Thomas Bradtke, Pascal Cotte, Stephan Dertnig, Michael Meyer, David C. Michael, Hal Sirkin, The Boston Consulting Group, May 2006

Companies based in RDEs are winning share in global markets, making major acquisitions, and emerging as important customers, business partners, and competitors to the world’s largest companies. Through a rigorous selection process, BCG has identified 100 such companies that are posing significant challenges -- and opportunities -- around the globe. This report outlines their six strategic models for globalization and suggests some implications for both challengers and incumbents.

 
Thirty-Eight Witnesses: The Kitty Genovese Case
Social Science

ImageBy A.M. Rosenthal, University of California Press, 1999

This is a most important book by perhaps the most important newspaper editor of the last half-century. The New York Times could not have been the important paper it is had Rosenthal not been its best reporter and editor, unparalleled in judgment, integrity, and an awareness of the future in the media."--Gay Talese, author of The Kingdom and the Power

"A.M. Rosenthal's Thirty-Eight Witnesses is a memorable book, and one that needs to be available to those of us who teach social ethics and moral philosophy, not to mention anyone who struggles to figure out how to live an honorable life within one or another community or neighborhood."--Robert Coles, author of The Moral Life of Children

"Having returned home from overseas only a short few months before the Kitty Genovese murder, Abe Rosenthal had fresh eyes for what was happening in America. He told a stunning, tragic story and called each one of us to account for averting our eyes--and hearts--and voices."--Mike Wallace, CBS TV "60 Minutes

 
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