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The BMW M3 has been bridging the gap between road and racetrack for over 20 years. And now, the 2008 M3 sets new standards in performance, dynamics and lightweight design.

Just a few decades ago, the idea of a commercially available sport performance vehicle seemed a ludicrous proposition. Only the highest-profile stars of track or screen could enjoy (or afford) the high-revving thrill of pushing a precision tuned powerhouse automobile through daredevil maneuvers on a regular basis.

The first BMW M3 changed all that. Introduced in 1986, the M3 gave the buying public a winning formula for street-legal, high performance fun. Over the years, the M3 has become the de facto must-drive car for speed hounds, gear heads and BMW loyalists. And now, the fourth-generation BMW M3, due to arrive in the U.S. in the spring of 2008, is poised to reignite your Motorsport passion.

The M3's most important new piece of equipment lurks under its powerdomed hood: a staggering 414-hp V-8 masterpiece. A sport-tuned step forward for M engineers, the new V-8 doesn't so much replace the previous M3's six-cylinder as redefine a guiding tripartite principle: more power, higher revs, greater control. Milled in BMW's light-alloy foundry, the new M3's engine block shares its DNA with BMW's Formula 1 racecars. Eight individual throttle butterflies are fully electronically regulated for optimal throttle response and engine sensitivity, as well as a gratifying amount of racetrack-inspired revs.

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Browse past feature-filled issues and discover the passion that goes into every design and engineering detail.

Dear Reader, A glance at the calendar reminds us 2007 is winding down. But at BMW, it seems like we are always caught up in the excitement of the new – for example, eagerly anticipated vehicle introductions, such as the next-generation M3 Sedan and Coupe featured on the cover. And in this issue, we’ll raise the curtain (a bit) on the upcoming 1 Series and X6 – both of which are all-new Series.

Did you ever wonder how BMW develops such an array of amazing technologies? Many are tested in the Driving Simulator. Join us for a “ride” in this fascinating device that recreates the feeling of accelerating, braking and turning. We’ll also share the secret of how BMW’s unique Sun-Reflective Technology takes the summertime heat out of leather Convertible seats.

In the world of art, you’ll read that the big news is not just the debut of our 16th Art Car, but that artist Olafur Eliasson has turned the H2R Art Car into an unforgettable experiential event. And in the world of sport, BMW has reached a new level of involvement in golf – and in giving – with the inauguration of the BMW Championship, one of the four PGA Tour playoff events that comprise the FedExCup. After winning the BMW Championship, Tiger Woods also won the final event and became the first FedExCup champion. BMW donated all income from the BMW Championship to a worthy cause: the Evans Scholars Foundation.

The exciting news in Munich is BMW Welt. If you take advantage of our BMW European Delivery Program, you will discover this stunning new facility, which opened in October. Housing the BMW delivery center, museum, restaurants, shops and a conference center, BMW Welt is destined to become a popular tourist destination.

However, even with all that is new, there is still one thing that remains the same. It’s the pleasure owners get from their BMWs – even vintage BMWs, like the M1 featured in “I love my BMW.” In fact, some older BMWs are gaining their second wind as collectors’ items, bringing ever-rising prices at auction. So take good care of your Ultimate Driving Machine.® Because when the time comes to sell it, who knows – it might take very good care of you!

Sincerely,
Tom Purves, Chairman
BMW (US) Holding Corp.

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