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Dear Reader,

I welcome you to the first issue of BMW Magazine for 2007. Reviewing this issue’s various articles on our newest offerings and what it takes to bring them to market, reminds me of the phrase, “With power comes responsibility.”

Take the “power” half of this saying – especially as it applies to the new 3 Series Convertible, the subject of our cover story. Propelled by BMW’s potent twin-turbo engine with direct fuel injectors, the 300-hp 335i can accelerate from 0 to 60 in just 5.5 seconds – that’s 1.4 seconds faster than its predecessor. Yet even more amazing is that it accomplishes this without sacrificing fuel efficiency. That’s the “responsibility” part.

In our story on the development of the 6 Series Coupe and Convertible, we show how prototypes were subjected to grueling tests in extreme ice and heat, at high speeds and in stop-and-go traffic. For over 100,000 miles, they were tested not just for their power, but for their grace and grit under pressure. After all, it is our responsibility to create vehicles that are not only thoroughly enjoyable to drive, but reliable to own. Responsibility often means taking a leadership position. BMW is a key benefactor in Clemson University’s new International Center for Automotive Research, or ICAR. Offering Masters and Ph.D. programs, this innovative school will advance the future of automotive engineering, ultimately benefitting not just BMW, but the entire automotive industry. Meanwhile, current BMW engineers are also learning new concepts – not just on land, but at sea. By developing more dynamic sailboats for BMW ORACLE Racing, they are also learning how to create more aerodynamic cars. You can read about both these programs in this issue.

Of course, all this effort spent learning and innovating is useless if it doesn’t result in a vehicle that is immensely gratifying to drive. That’s why you’ll find an article on our amazing Adaptive Headlights technology, as well as “Favorite Roads” – a new feature in which BMW drivers tell us about local fun-to-drive routes that reveal the beauty of our country.

Tom Purves, Chairman
BMW (US) Holding Corp.

Download BMW Magazine, Volume 1, 2007

PDF format, 20.1MB, 51PAGES.

The new twin-turbo 3 Series Convertible calls on the BMW ORACLE Racing yacht in Valencia, Spain – and demonstrates BMW’s first-ever retractable hardtop.

With BMW’s new retractable three-part hardtop, the new 3 Series Convertible delivers a joyful driving experience all year round. And the immense appeal of a convertible, combined with your choice of two potent new engines – including a twin-turbo with direct injection – makes this car totally irresistible.

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