Celebrating the best in b-to-b

Welcome to BtoB's Best 2005: Top Marketers, Brands, Creative. This special issue presents our selections for the top b-to-b brands, the year's best creative and profiles of notable marketers.

Our Marketer of the Year (page 4) is Karen Jones, VP-advertising, brand and promotions at DHL Express USA. Named to this newly created position just last year, Jones "had to start from scratch to build a marketing department and embark on the company's first U.S. advertising campaign in 20 years." Part of that effort included a $150 million rebranding campaign and a just-launched $50 million campaign with the theme, "Customer service is back in shipping." (The creative for this campaign is the winner of the TV category in this year's issue; last year, DHL was the winner of our integrated category, in part, for its bold decision to run TV spots that identified, by name, its two principal competitors.)

BtoB's Best 2005 Official Website

Download Full Magazine (Pdf, 9.8MB)

About BtoB Magazine:

BtoB , the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing. Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.

BtoB also publishes Media Business, the magazine for business publishing executives.

Because it's the only publication focused exclusively on business-to-business publishing, more than 5,000 industry leaders subscribe to Media Business for the latest trends and insightful analysis.

Comments (0)

Name

Email

Comment

smaller | bigger

Add Comment