Business 2.0 is a magazine founded by magazine entrepreneur Chris Anderson and journalist James Daly, formerly at Forbes and Wired, in 1998 to chronicle the rise of the "New Economy." Having originally set out to examine the interaction between technology and business, it now focuses primarily on innovation and business opportunity. In its first issue (coverline "New Rules") it included a specially printed insert devoted to "The 10 Driving Principles of the New Economy," adding an eleventh (partnerships) to the list in 2000.

Business 2.0 enjoyed extraordinary early growth in readers and advertising, selling more than 2000 advertising pages in just its second full year of publishing, believed to be a record for an American monthly newsstand magazine.

At the beginning of every year, Business 2.0 prints a popular list of the "101 Dumbest Moments in Business" that have occurred during the previous year. (From Wikipedia)

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Cover Story: The 50 Who Matter Now

Meet the executives, entrepreneurs, and cutting-edge innovators who are setting today's business agenda.

Any list of the most important people in business has to start with Bill Gates, Warren Buffett, and a bunch of folks named Walton, right? They're the richest people on the planet, for Pete's sake. Just break out the rubber stamps and be done with it.

Sorry, not this list. The names presented here weren't selected on the basis of fame, net worth, or the accomplishments of yesteryear. Instead, our goal was to identify people whose ideas, products, and business insights are changing the world we live in today--those who are reshaping our future by inventing important new technologies, exploiting emerging opportunities, or throwing their weight around in ways that are sure to make everyone else take notice. ...

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