Business 2.0 is a magazine founded by magazine entrepreneur Chris Anderson and journalist James Daly, formerly at Forbes and Wired, in 1998 to chronicle the rise of the "New Economy." Having originally set out to examine the interaction between technology and business, it now focuses primarily on innovation and business opportunity. In its first issue (coverline "New Rules") it included a specially printed insert devoted to "The 10 Driving Principles of the New Economy," adding an eleventh (partnerships) to the list in 2000.

Cover Story: "Blogging for Dollars"

It's not just a hobby - some small sites are making big money. Here's how to turn your passion into an online empire.

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