Business Action is published by the Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria (GBC). GBC is comprised of more than 220 companies working to maximize their impact in the fight against these pandemics.

We work in concert with others who are critical to effective action— governments, NGOs, and strong partners around the world. Business brings creativity and innovation, and pivotal core competencies— expertise in areas such as media and public education; logistics and distribution; and health care management. Our members also directly touch the lives of millions of people. We reach our workforce, our customers, as well as public and private partners all along the supply chain.

Business recognizes the threat these diseases pose: to workforce, socioeconomic stability, community well-being and vitality. Business also knows that action is expected of them: It affects the quality of the talent they attract, their brands, their customers.

Business turns to GBC to provide leadership and support to ensure they realize their potential in this fight, and maximize their impact.

Download Business Action Magazine, Spring 2008

PDF format, 2.7MB, 68Pages.

FEATURES
TRANSFORMATIONAL LEADERSHIP ON A GLOBAL SCALE
26 Engineering Higher Impact
GBC’s Executive Director John Tedstrom explains how the organization’s new strategy of structured collaboration together with support for individual member objectives will produce a turning point in the business fight.

30 Minding the Gaps
David Stearns explores critical execution gaps in the global fight against HIV/AIDS, TB, and malaria— gaps where business competencies and assets can make the most impact.

14 The Elephant in the Room
Addressing IV drug use in Ukraine, reports Mark Gimein, may be the key to turning the tide on the HIV/AIDS epidemic there.

21 Situation Critical
HIV/AIDS is decimating women and girls. Shana Ward Ryzowy finds that the AIDS pandemic cannot be defeated without addressing its impact on females.

36 On the Ground
The biggest contribution companies can make to the global fight is through their business know-how. Jed Levine examines the application of business skills to health systems in the developing world.

44 Tech Support
Jed Levine investigates how new initiatives are influencing behavior change through technologies like mobile phones, video games, and speaking books.

Read Business Action Magazine, Spring 2008 Online

A Guide to Business Action

A new GBC strategy demands an organization-wide rethink of what we do and how we do it, all down the line. At its heart, the strategy (pg. 26) of GBC and its members is about moving from fighting to winning, from defense to offense. So we’ve changed our name from Business Response to Business Action. And that new name is meant to inform the contents of our magazine.

Starting with this issue, we have increased our focus on specific actions business has taken. We couple that with “action boxes” throughout the publication to provide basics on how concepts we report on can be turned into resultsproducing programs. We provide a toolkit in the back of the magazine, and will do so in each issue. In addition to our traditional book reviews, we interview important authors to determine how they think their work applies to business.

We have begun to supplement articles in our publication with online content, and we are gearing up for much more—always driven by what will best enable member success.

At the same time, we seek to maintain the magazine’s high quality and solid reporting about the context of our fight against HIV/AIDS, tuberculosis, and malaria.

Like all of my colleagues at GBC, our aim is to enable, support, and sometimes lead our members. I hope you’ll let us know where we’re succeeding, and where we’re falling short.

Keith Decie
Vice President, Communications and External Affairs
Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria

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