Welcome to Canadascope, Canada’s international magazine for the tourism industry.

No other publication brings tour operators Canada the way Canadascope does. We cover the country from coast to coast to coast, providing readers with the information they need to make informed decisions for their clients. That’s why when tour operators around the world look to Canada, they first look to Canadascope…

… providing tour operators of groups and FIT markets with unequaled editorials, exciting photos, adventurous destinations and much, much more.

Canadascope is distributed to over 8,000 tour operators in the United States, Canada and around the world – One hundred and five countries.  It is also offered in it’s entirety in pdf format, here on the Canadascope Web site (www.canadascope.com).

Download Canadascope Magazine, Winter 2008

PDF format, 9.38MB, 36Pages.

Adventures in Canada’s FarNorth

From the Publisher’s Desk: "Keep Exploring"

Back in 2005, it was announced in Saskatoon at the Rendez-vous Canada conference that the CTC had adopted a newslogan and campaign for theirmarketing of Canada around the world: “Keep Exploring.”Many of those in attendance weremore than flabbergasted by the fact that the CTC was suggesting that we get away fromthe general perception of “Moose,Mountains andMounties.” Themessagemay have beenmore palatable had we been told simply to look a little deeper and beyond themoose,mountains andMounties.

Do a little exploring, and see just how much more Canada has to offer. In my defense, and for all the other skeptics, it was not so much the message, but the way the message was explained.

Three years ago, I started Canadascope’s tourismProduct e-Bulletin. Through this bulletin, we let theworld knowthat there is a great Canadian tourismproduct out there. Five days a week, we highlight three specific all-Canadian products. In my research, I have come across some of themost intriguing and interesting products a country can have. I get emails on a regular basis along the lines of “Never knew you had such a vast and diverse supply of product in Canada.”

Theworld has been exposed to only a very small segment of our Canadian product line. Tour operators and travel agency buyers have also accepted themessage that was being delivered in our ad and marketing campaigns. They had never thought of looking a little deeper, exploring a little further. Now with this campaign, they want to explore to see just howmuchmore product they can find. The word “explore” should not be taken literally, as in the way our forefathers explored. With access to the Internet, everyone can “explore” and really find out just what Canada has to offer the potential tourist.

Along with this printed publication and our Product e-Bulletin, we have developed yet anotherway for you to “KeepExploring.”Our all-newonline trade show,CanadaTourismExpo, puts everything in one place and makes it much easier to explore and find some of this great Canadian product.

Imademy judgment call without exploring the benefits of looking beyond our famous icons, “Moose,Mountains andMounties.” It’s never too late to learn! So you see, it was not the message, but rather the perception of the message, that led many to draw the wrong conclusion.

About Canadascope

As world tourism grows, demand for Canadian product is accelerating at an even faster pace.  Tour operators in particular have discovered the many opportunities that Canada represents.  Canadascope Magazine was created six years ago specifically to serve this market.

Before Canadascope, many Canadian marketers simply did not have a platform from which to tell their stories to a global audience.  International trade shows were not always the answer, and participation in foreign publications did not provide an appropriate environment.

By the same token, while there is a reasonable amount of information on Canadian destinations available from many sources, nothing focuses as sharply on the needs of tour operators as Canadascope.

Canadascope is an all-Canadian publication offering a win-win situation for both sectors in the marketing chain.  Tour operators and travel planners around the world can find detailed information relative to product planning and the ever-growing interest in Canada.  Canadian marketers now have a highly effective and economical medium to reach their target market.

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