Candy Industry covers the global confectionery chocolate and sweet snacks marketplace. Readers gain insight on the latest production efficiencies, innovative packaging, ingredient technology and marketing trends.

Published monthly, its editorial emphasis focuses on large and mid-sized manufacturers as well as news-breaking developments in new products, processing and ingredient technology and critical issues affecting the industry.

For 64 years, Candy Industry has chronicled this ever-evolving industry. Over that long history we have developed unequalled brand equity and reader loyalty within an industry that  has come to count on Candy Industry as its most trusted and respected source of market information.

Candy Industry is the leading information source for the global confectionery marketplace.

Readers gain insight on the latest production efficiencies, innovative packaging, ingredient technology and marketing trends. Recipients include confectionery and baked snack food manufacturing/processing personnel in management, engineering, R&D, sales and purchasing, candy repackers, chain and department store personnel.

Click Here, Get Free Subscription to Candy Industry Magazine

Qualify for Your Free Subscription!

Geographic Eligibility: USA, Europe

Publisher: BNP Media

Candy Industry: The Global Magazine of Chocalate and Confectionery.

View Candy Industry Magazine, March 2008

Cover Story: Home Improvement

A new product whiz kid he's not, acknowledges Taz Murray, president and ceo of Alpine, Utah-based Dynamic Confections. That was rather poignantly pointed out to him when he became involved in creating a new Valentine's Day promotional heart several years ago.

"’Who buys Valentine’s Day hearts? I asked myself," he says. "Well, men do. And what do men like, something solid, like a blue ribbon." Thus, one of the concepts touted amongst retail buyers that year by the company was a red heart with a blue ribbon, Murray says.

In showing the new Valentine’s Day offering, one of the buyers asked Murray whether the company was trying to sell her a package of meat.

"It became known as the meatpacker heart," Murray says with a self-effacing sigh. "That’s when I realized I wasn’t meant for product development."

Murray does, however, admit to having earned a "decent reputation" in executing transactions. After all, since 1993, Murray, (in conjunction with partner Dave Taiclet during the Alpine Confections period), acquired Maxfield's, Kencraft, Dynamic Chocolates, Fannie May Candies, House of Brussels and Bogdon Candy Co.

And despite all the preparatory work involved in preparing for and negotiating such deals, ranging from assessing products and processing compatibilities to performing due diligence and calculating risk assessment economics, the acquisition process doesn’t really end when the legal papers are signed. Rather, that’s when the real challenges surface.   ...

Visit Candy Industry Magazine Official Website

Candy News:

Cocoa sales sink, begin to rise
Study finds cocoa flavanols help diabetics
Wrigley uses magnolia bark extract to kill bad breath
Theo Chocolate raises $3.5 million
ADM Cocoa launches new range of organic chocolate ingredients in the U.K.

Comments (0)

Show/Hide comments

Name

Email

Website

Title

Comment

smaller | bigger

Add Comment