Candy Industry covers the global confectionery chocolate and sweet snacks marketplace. Readers gain insight on the latest production efficiencies, innovative packaging, ingredient technology and marketing trends.

Published monthly, its editorial emphasis focuses on large and mid-sized manufacturers as well as news-breaking developments in new products, processing and ingredient technology and critical issues affecting the industry.

For 64 years, Candy Industry has chronicled this ever-evolving industry. Over that long history we have developed unequalled brand equity and reader loyalty within an industry that  has come to count on Candy Industry as its most trusted and respected source of market information.

Candy Industry is the leading information source for the global confectionery marketplace.

Readers gain insight on the latest production efficiencies, innovative packaging, ingredient technology and marketing trends. Recipients include confectionery and baked snack food manufacturing/processing personnel in management, engineering, R&D, sales and purchasing, candy repackers, chain and department store personnel.

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Publisher: BNP Media

View Candy Industry Magazine, May 2008

Cover Story: Doving into Premium
by Bernie Pacyniak

In recognizing the growing trend toward premium and dark chocolates early on, Mars expanded and enhanced its flagship Dove brand, a move that’s made Dove the fastest growing premium chocolate brand in North America.

Amidst all the talk about the growth of premium and dark chocolates both globally and within North America, there’s one household name that’s often been given short shrift: Dove.

Yet, Mars Snackfood, which is primarily known for its iconic mainstream brands, such as M&M’s and Snickers, has quietly established itself as a leader in the premium and dark chocolate category in North America with the brand whose heritage stems from ice cream.

Thanks to the unprecedented growth of Dove during the past three years – a 44.3% jump during 2005/2006; 36.2% in 2006/2007 and 28.2% for the first 12 weeks of 2008 – Mars not only has the fastest growing brand within the chocolate category; it also has the leading brand in the hotly contested premium segment.

“The little engine that could [Dove] has evolved into the strong engine that will,” says Thomas Pinnau, vice president, indulgence.

And no, that’s not a typo, he is the vice president of indulgence. That title demonstrates how seriously Mars Snackfood views the premium/indulgent sector within the overall chocolate category.

Pinnau, who spent 14 years with Procter & Gamble in the global health and beauty field, and who just recently joined Mars Snackfood a year ago, also views the premium/indulgent segment seriously.

“It’s a key growth engine for the company,” he explains. “My job is to beautify this part of the business.”  ...

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