CFO Asia is now available free of charge to qualified senior financial executives and senior managers. Those not qualifying for a free subscription will be offered the opportunity of a paid subscription.

CFO Asia publishes ten issues a year with an editorial focus on senior financial executives and senior managers.

CFO Asia is an award-winning business publication for senior executives with responsibility for critical decisions across the enterprise. It is the only pan-Asian magazine specifically written to guide the new strategic-thinking CFO.

CFO Asia is one of the CFO family of magazines, a part of London-based The Economist Group. Together, CFO Asia, CFO, CFO Europe, and CFO China reach nearly 570,000 leading corporate financial executives worldwide.

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Geographic Eligibility: India, Hong Kong, Singapore

Publisher: The Economist

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About CFO Asia:

Yesterday's finance executive focused almost exclusively on control issues and capital raising; today, the CFO is expected to be a strategic business partner with operating units and the closest confidant to the CEO. With responsibility for managing top- and bottom-line growth, ensuring that technology is evaluated and deployed productively, and communicating financial performance and strategy to external stakeholders as well as shareholders, the CFO's job has changed more than that of any other corporate executive.

Our mission at CFO Asia is to help our 37,000 readers across Asia cope with this transformation and the challenges uniquely associated with doing the CFO’s job in Asia. Our task, as we see it, is to provide our readers with 1) solid reporting on the news and trends that most directly affect them; 2) analyses of the accomplishments of finance executives facing complex problems; 3) original research into what their peers as a group think about critical economic issues; and 4) exposure to innovative thinkers who will challenge their assumptions. Our content ranges well beyond traditional accounting and financial management, and addresses our readers' interest in their careers as well as their concerns as managers. In reporting a story, we ask not just "What happened?" but "What can you learn from this?" We cover their core concerns thoroughly, but also urge them to think differently.

CFO Asia’s design is intended to be reader-friendly without compromising the seriousness of its stories. Use of charts, graphs, tables, and callouts helps telegraph the main points. It relies on original illustration and photography to enliven the pages, and to underscore the message that today's finance executives are a far cry from yesterday’s bean counters.

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