Each issue of CFO provides 450,000 senior financial executives with the sophisticated analysis and innovative ideas they need to add value to their organizations.

From refinancing to reengineering, from insurance to information systems, CFO takes the latest financial thinking and shows how it is being implemented in the country's most innovative organizations. In the increasingly competitive arena of corporate finance, CFO keeps its readers on the inside track. (Tradepub.com)

CFO is a monthly magazine published by The Economist Group launched in the United States in 1985 for CFOs and other financial executives in companies around the country. According to CFO's website, the magazine reaches 559,000 readers worldwide, including almost 280,000 senior financial executives. (Wikipedia.org)

Provides 435,000 senior financial executives with analysis and innovative ideas they need to add value to their organizations. (Amazon.com)

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Read CFO Magazine, July/August 2008 Online

COVER STORY FOR JULY/AUGUST ISSUE 
Going for the Gold
Can a savvy finance strategy propel Women's Professional Soccer to post-Olympic glory?

Nine years ago, Brandi Chastain whipped off her jersey before 90,000 screaming fans at the Rose Bowl — not to mention tens of millions of television viewers worldwide — in celebration of the U.S. women's World Cup soccer championship. In the wake of that giddy summer of 1999, when World Cup games filled stadiums around the country and the U.S. team appeared on the covers of Time, Newsweek, People, and Sports Illustrated in the same week, a group of enthusiasts launched a professional women's soccer league. With $40 million in funding and a feel-good vibe driven by friendly, accessible players — some of whom, like Chastain and Mia Hamm, had become household names — the league was poised to take off.

After just three seasons, the league folded, done in by high costs, low attendance, and pitiful TV ratings. Like so many other start-ups launched on the eve of the new millennium, the Women's United Soccer Association (WUSA) burned through huge sums ($100 million) without making a dime. ...

FEATURES
Don't Mess with the IRS
The agency is taking companies to court more often, and winning. Is it time to rethink your tax position?
Mastering the Turnaround
What it really takes to survive a corporate bankruptcy.

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