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China Internet Report
China Internet Report |
| Report - Internet | |
China Internet Report
Mary Meeker, Morgan Stanley
April 2004 (217 pages) Mary Meeker and a team of research analysts from China, Japan, Korea, Europe and the US have drilled down on the dynamics of the Internet in China. They focus on fourteen key themes - related to industry, competitive, and macro issues - that they believe are key indicators of the ongoing development of the dynamic Internet market in China.
From Morgan Stanley Official Site:
The report is the first of its kind. "This is the report we
wish we had been able to read before we began to dig into the market
for the Internet in China," the team noted. Their summary follows:
• We maintain that investors still underestimate the impact
the Internet will have in changing business process and consumer
behavior on a global basis -- and we believe that China is emerging
as a market that helps prove this point.
• China is the second largest market for Internet users (80MM
as of year-end 2003) and will likely be the largest within five
years. Historical constraints on media and communication have created
an especially receptive environment for rapid growth in Internet
usage.
• Already advanced in messaging and online gaming, China should
enjoy increasing scale advantages in wireless messaging and other
Internet data applications.
• Revenue generation from online advertising and eCommerce,
while ramping nicely, are still in nascent stages in China in large
part due to relatively low levels of GDP per capita and low levels
of disposable income.
• The Chinese government, after a period of resistance, appears
to support the Internet as a critical tool for local and global
economic progress.
• While Morgan Stanley chief economist Steve Roach is concerned
about China's slowing economy and China economist Andy Xie considers
Chinese equity values, in general, to be overvalued, Steve and Andy
remain optimistic about the long-term outlook for underlying economic
growth and market capitalization appreciation. • A balanced approach to investing in this especially early-stage market is key.
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