IDC’s perspective on the future of mobile marketing and how to reach over 270 million consumers using short codes…

In the recently released IDC White Paper sponsored by NeuStar, “Common Short Codes: The Time Is Now For Mobile Marketing & Outreach,” IDC highlights how brands can reach practically every mobile consumer in the U.S. – right now by adding a mobile address – a Common Short Code – to their marketing mix. customers.

For any brand or enterprise this translates into “one common short code, one call to action” to reach over 270M mobile

CONCLUSION
Common Short Codes represent the fastest, surest, and most proven way for brands and organizations of any size to obtain access to today’s mobile culture and create a mobile presence. Using CSCs and layering on a mobile marketing campaign can typically represent a fraction of a marketing budget, and existing marketing collateral and information can easily be repurposed for mobile. Companies should begin to think today about how to mobilize their brands with CSCs.

Any organization considering a mobile marketing strategy should strongly consider incorporating CSCs as the most direct, universal, and flexible way to reach more than 250 million mobile users, differentiate a brand, and gain first-mover advantage. Companies should start now in 2008 and plan to realize the power of mobile marketing.

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"Common Short Codes: The Time Is Now for Mobile Marketing"

Offered Free by: Neustar

About Neustar Inc.

Founded to meet the new technical and operational challenges of the communications industry when the U.S. government mandated local number portability in 1996, NeuStar has evolved to create customer-responsive technologies that deliver a broad range of essential clearinghouse capabilities for service providers. Our clearinghouse enables delivery of traditional services more efficiently and deployment of new services more rapidly than ever before.

Today, NeuStar is an essential component of the operations of service providers globally. No matter what segment of communications you're in, we can help your company significantly reduce costs, speed up time to market for new services and grow your business in lasting ways.

Our clearinghouse services enable customers to manage critical activities such as record exchanges, subscriber growth, network optimization, content management, and inter-network call origination and termination. We have also designed our automated solutions to evolve in response to the rigors of tomorrow's communications services - including VoIP, wireless data, and law enforcement compliance.

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