Computer News Middle East presents the business case for IT to senior management across the Gulf and the rest of the Middle East.

With an increasing focus on TCO, the Middle East’s buoyant IT economy needs a forum where the business concerns of customers and the marketing focus of manufacturers can exchange views. Computer News Middle East is part of IDG’s global Computerworld family.

For any serious IT player in the Middle East, there are key market sectors that are easy to list - government, energy, banking, education, health, hospitality and so on.

One key question is how do you use your marketing spend effectively to reach and influence the key decision makers in these markets? Plan and influence their strategies?

For more than a decade and a half, Computer News Middle East has been the link between the regional IT player and these key target markets. It has driven the messages of local relevance, business benefit and technology into focus for these decision makers.

The magazine covers all the important market sectors in depth, combining interviews, best practice case studies, news analysis and market trends through focused sections.

Add to this, analysis of global news, exclusive interviews with global IT players from Silicon Valley to Taipei, and you have an authoritative route to market.

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