CRM magazine is a business solution publication responsible for moving the enterprise toward a customer-focused approach.

Written for senior business and IT management, CRM magazine's goal is to foster and promote an understanding of Customer Relationship Management (CRM) and the associated business and technological strategies. CRM magazine aims to assist senior managers to identify how to maintain and gain profitable customers, generate loyalty and reduce business costs.

August 2007 Contents, FEATURES:

Paper Cuts
Most of your customers now say they prefer electronic bills to paper ones. This can be great news--provided you make the most of the opportunity to strengthen the customer relationship

Making the Most of Marketing
Optimizing operations can intimidate the strongest of marketing departments, but with able people, good processes, and strong technology, the beast may be conquered, one bite at a time.

The Voices of Reason
Speech technology experts reveal the value of analytics and the secrets of locating what your customers say about you.

View CRM Magazine, August 2007

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Cover Story: Paper Cuts

CRM Magazine Official Website

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