CRM magazine is a business solution publication responsible for moving the enterprise toward a customer-focused approach.

Written for senior business and IT management, CRM magazine's goal is to foster and promote an understanding of Customer Relationship Management (CRM) and the associated business and technological strategies. CRM magazine aims to assist senior managers to identify how to maintain and gain profitable customers, generate loyalty and reduce business costs.

FEATURES:

Screen Testing
Marketers can make more opportunities by testing to facilitate performance decisions, rather than going on intuition. The question is, which test is best?

Endless Possibilities
Web designers now enjoy unlimited site enrichment tools, which will help companies take e-commerce sites to new levels as broadband adoption rates soar.

The Alignment
CRM capabilities and business processes enable technology to shine.

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• Publisher: Information Today, Inc.

View CRM Magazine, July 2007

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