CRM magazine is a business solution publication responsible for moving the enterprise toward a customer-focused approach.

Written for senior business and IT management, CRM magazine's goal is to foster and promote an understanding of Customer Relationship Management (CRM) and the associated business and technological strategies. CRM magazine aims to assist senior managers to identify how to maintain and gain profitable customers, generate loyalty and reduce business costs.

 "Service with a smile" is a longtime goal for how companies should deal with their customers. With the fifth annual CRM magazine Service Awards, we pay special attention to the vendors delivering that level of service, enabling their clients to do the same.

The following pages reflect the very best that the service-and-support industry has to offer -- from point-solution providers to integrated-suite developers, self-service to full service. We profile four Rising Stars and spotlight four Elite implementations -- but, most important, we reveal the results of our comprehensive survey of seven industry categories. Please join us in congratulating all the leaders, winners, and honorees.  --The Editors of CRM magazine

Today, CRM is a strategic imperative for all companies, but it is no walk in the park!

Allow CRM magazine to show you the way. Each monthly issue incorporates vital information that will help you benefit from the experience of other companies, and ensure that your company becomes a CRM success story.

Click Here, Get Free Subscription to CRM Magazine

• Qualify for Your Free Subscription!
• Geographic Eligibility: USA
• Publisher: Information Today, Inc.

View CRM Magazine, July 2008

Click the "SAVE" button, you can download the entire magazine.

Magazine Features
Is Microsoft Winning the CRM Race?
The latest CRM products and partnerships from Redmond's software juggernaut have set industry tongues wagging about whether Microsoft has finally forced its way to the forefront -- or if it was ever destined to be a true leader in the first place. Plus, an exclusive interview with Microsoft Chief Executive Officer Steve Ballmer.
by Marshall Lager

Microsoft has always been a magnet for attention -- even more so after entering the CRM arena in 2002. Since then, its suite of applications has seen considerable change, and a high level of praise and criticism -- often by the same sources.

"That’s only natural," you might say. "It’s Microsoft." Fair enough -- the Redmond, Wash., company has been a lightning rod for decades, with triumphs and troubles in a number of ventures. But there must be something beyond just the name on the box. As Microsoft launches the 4.0 iteration of its CRM software, we’ve taken a first-of-its-kind in-depth look at a single vendor’s role in the industry -- not because "it’s Microsoft," but because in many ways the company’s efforts reflect the industry itself: development in fits and starts; the pitched battle (and truce?) between on-demand and on-premise; big versus small; systems integration; feature functionality; user interfaces and user-friendliness; and others. Existing and prospective users of Microsoft’s CRM software are asking themselves the same questions: Why Microsoft? Why now? ...

Jumping Into the SaaS Pool
It's no longer a matter of just testing the waters: Large enterprises are making a splash with software-as-a-service CRM.
by Lauren McKay

Say What?
The voice user interface problem has long been the sticking point in automated support systems. Why can't designers design a system worth talking about?
by Christopher Musico

Visit CRM Magazine Website

What Is CRM?

CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time.

This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to competitive positioning tactics.

About Destination CRM:

Vision
Our goal at destinationCRM.com is to become the preferred Internet location for information, products, and services relevant to the CRM user marketplace. destinationCRM.com is dedicated to providing this pertinent information in a timely manner, thereby connecting decision makers and industry providers now and in the future.

Mission
Site features are designed to serve leaders engaged in the development of customer-centric business initiatives and ventures. destinationCRM.com's Internet gateway is ideal for companies that have identified customer relationship management as a key strategy for creating enhanced customer value across many industries including technology, communications, finance, retail, advertising, and healthcare.

destinationCRM.com and CRM magazine are properties of CRM Media, a division of Information Today, Inc.

Comments (0)

Show/Hide comments

Name

Email

Website

Title

Comment

smaller | bigger

Add Comment