CRM magazine is a business solution publication responsible for moving the enterprise toward a customer-focused approach.

Written for senior business and IT management, CRM magazine's goal is to foster and promote an understanding of Customer Relationship Management (CRM) and the associated business and technological strategies. CRM magazine aims to assist senior managers to identify how to maintain and gain profitable customers, generate loyalty and reduce business costs.

Features:

Dirty Little Data Secrets
CRM's real truth requires enterprises to clean up--reorganize--customer information with data integration solutions, Web-services technology that integrates data applications.

Custom Fits
Whether off the shelf, on demand, or built in house with open source software, companies will need to customize their SFA systems

Wise Guide
Knowledge management processes increasingly work as part of an organization's resolution of a core contact center conundrum: improving service experience while trimming costs.

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• Publisher: Information Today, Inc.

View CRM Magazine, June 2007

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