CRM magazine is a business solution publication responsible for moving the enterprise toward a customer-focused approach.

Written for senior business and IT management, CRM magazine's goal is to foster and promote an understanding of Customer Relationship Management (CRM) and the associated business and technological strategies. CRM magazine aims to assist senior managers to identify how to maintain and gain profitable customers, generate loyalty and reduce business costs.

 "Service with a smile" is a longtime goal for how companies should deal with their customers. With the fifth annual CRM magazine Service Awards, we pay special attention to the vendors delivering that level of service, enabling their clients to do the same.

The following pages reflect the very best that the service-and-support industry has to offer -- from point-solution providers to integrated-suite developers, self-service to full service. We profile four Rising Stars and spotlight four Elite implementations -- but, most important, we reveal the results of our comprehensive survey of seven industry categories. Please join us in congratulating all the leaders, winners, and honorees.  --The Editors of CRM magazine

Today, CRM is a strategic imperative for all companies, but it is no walk in the park!

Allow CRM magazine to show you the way. Each monthly issue incorporates vital information that will help you benefit from the experience of other companies, and ensure that your company becomes a CRM success story.

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View CRM Magazine, September 2008

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Cover Story: The 2008 CRM Market Awards

The 2008 CRM Market Awards: Table of Contents and Introduction
CRM magazine announces the winners of its 2008 CRM Market Awards.

Recognizing excellence in the CRM industry is as much an honor for us as it is (we hope) for the recipients. With the seventh annual CRM magazine Market Awards, we take note of the industry’s mainstays as well as its newcomers, the expected along with the surprising.

The content this month reflects the very best that the CRM industry has to offer—from vendors to customers, channel partners to analysts. We profile Influential Leaders and Rising Stars, and reveal the results of our comprehensive survey of 10 industry categories—including new categories for incentive management and open-source CRM. And, wrapping up the Awards package is our Elite section, capturing a quartet of exceptional CRM implementations. That, after all, is what we’re here to cover—not just once a year, but every month in the pages of the magazine. ...

The 2008 CRM Market Awards: Influential Leaders -- Introduction
The visionaries shaping the CRM industry.

The 2008 CRM Market Awards: Influential Leaders -- Kevin Bandy
The Rethinker: Kevin Bandy -- partner & manager of directory sales and marketing transformation, Accenture.

The 2008 CRM Market Awards: Influential Leaders -- Josh Bernoff + Charlene Li
The Swells: Josh Bernoff and Charlene Li -- industry analysts and co-authors of Groundswell.

The 2008 CRM Market Awards: Influential Leaders -- Des Cahill
The Mailman: Des Cahill -- chief executive officer, Habeas.

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What Is CRM?

CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time.

This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to competitive positioning tactics.

About Destination CRM:

Vision
Our goal at destinationCRM.com is to become the preferred Internet location for information, products, and services relevant to the CRM user marketplace. destinationCRM.com is dedicated to providing this pertinent information in a timely manner, thereby connecting decision makers and industry providers now and in the future.

Mission
Site features are designed to serve leaders engaged in the development of customer-centric business initiatives and ventures. destinationCRM.com's Internet gateway is ideal for companies that have identified customer relationship management as a key strategy for creating enhanced customer value across many industries including technology, communications, finance, retail, advertising, and healthcare.

destinationCRM.com and CRM magazine are properties of CRM Media, a division of Information Today, Inc.

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