Design to Sell: Use Microsoft Publisher to Plan, Write and Design Great Marketing Pieces, by Roger C. Parker, Microsoft Press, 2006. ISBN-10: 0735622604, ISBN-13: 978-0735622609.

Not a designer? Don’t have a big marketing budget? Now you can design effective marketing materials yourself with this guide written by best-selling author and design expert Roger C. Parker.

This one-stop guide to marketing gives you the basics for creating effective messages and step-by-step instruction for using Publisher 2003 to design compelling, easy-to-read marketing materials that deliver your message successfully.

Even if you’re not a designer or you have no marketing experience, you’ll get expert advice and learn how to: • Develop a market empathy, think like your market, and solve their problems using their language • Format your message so it’s attractive and easy to read—by taking a crash course in graphic design • Save time and money by using Publisher to create several different types of effective marketing pieces—including postcards to promote your business and newsletters that keep you in touch with your customers • Use techniques for quickly harnessing powerful Publisher capabilities • Do it right from the start and avoid common pitfalls and design mistakes

Each chapter includes an interactive exercise as well as review questions with answers on the author’s companion Web site. Also on the Web site are downloadable worksheets and templates, more illustrations of the projects in the book, additional before-and-after project makeovers, and other resources.

Visit Design to Sell Official Website

Put my experience to work building your business

Profit from Roger C. Parker's advice, assistance, and inspiration. My clients, like Apple, HP, and Microsoft, know me as the great simplifier. My 38 design and marketing books have sold over 1.6 million copies.

Nobody does a better job of showing how to use design to build lasting customer relationships than Roger C. Parker. -Jay Conrad Levinson, author Guerrilla Marketing

Download Design to Sell: 2 Free Chapters

PDF version, ZIP, 3.98MB.

Your free "Profit from Design" kit includes:

BONUS REPORT #1
12 common newsletter design mistakes

BONUS REPORT #2
14 biggest e-book design mistakes

CHAPTER 1: Using design to gain a competitive edge

    * How design helps you gain a visual edge
    * What design is, and what design isn't
    * 8 critical tasks design must perform
    * Advantages of cultivating your own skills
    * Familiarizing yourself with the tools of design

CHAPTER 11: Using newsletters and tip sheets to promote your expertise

    * Choosing the right newsletter format and frequency
    * Newsletter page architecture
    * Planning and design tips
    * Choosing title and content
    * Preparing a yearly Editorial Calendar
    * Working with templates
    * Using tip sheet to reinforce the impact of your newsletter

About the Author:

Roger C. Parker’s books have sold more than 1.6 million copies worldwide. These include Looking Good in Print, which is in its fifth edition. A few of his other books include Microsoft Office for Windows for Dummies, PowerPoint® Presentations by Design, and The Streetwise Guide to Relationship Marketing on the Internet. Roger is a Certified Master of Guerrilla Marketing, and—with series founder Jay Conrad Levinson—hosts a weekly one-hour marketing teleconference.

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