Remember that sometimes “less is more,” meaning that visitors may prefer less cluttered pages as they browse your site.

If you are like most online marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on your site and what isn’t. In a multivariate test, variations of your site’s content are presented to visitors. As visitors navigate through the site, their behavior is tracked to determine how each content variation affects marketing goals such as conversion, registration, retention, average order value, and so on.

While multivariate testing is an effective and proven technique for optimizing a site, some sites can be made easier to test than others. Technical factors such as the structure of the HTML come into play in determining how much prep work you will need to create a new multivariate test. But since testing is so valuable in terms of giving you a feedback loop into your visitors’ preferences and behaviors, it’s well worth considering how to make your site more readily testable. Doing so will yield a competitive advantage that makes it possible to out-test, out-learn, and out-optimize competitors.

There are a few times in your website’s lifecycle that are ideal for considering how to make your site more testable. For example, building a brand-new site or redesigning your current one gives you the perfect opportunity to apply some best practices and make your site’s elements easier to test. Another good time to prepare your site for multivariate testing is when you are adding major new content or functionality, where those new elements can be carefully introduced on the site so as to maximize their effectiveness without hindering existing site goals.

An interesting observation in the business of website design is the age-old struggle to balance a great-looking website versus a great-working website. Ideally, you want both, but the primary requirement should be a highly functional site that achieves your online marketing goals, instead of just a pretty website. ...

Download Designing Websites for Multivariate Testing: Top 3 Tips to Ensure Your Success

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Learn how to reach your marketing goal and gain the competitive advantage that makes it possible to out-test, out-learn and out-optimize competitors.

If you are like most online marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what's working on your site and what isn't. Download this information brief to find out how you can evaluate the effectiveness of your web site using three top tips to prepare your site for multivariate testing success.

Geographic Eligibility: USA

Publisher: SiteSpect

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About SiteSpect
SiteSpect enables web marketers to optimize website effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis.

As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect’s patent-pending technology is used by some of the world’s largest and most successful online businesses, including Cabela’s, iProspect, Overstock.com, ShopNBC, and VEGAS.com.

For more information, visit www.SiteSpect.com or call 617-859-1900.

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