THE E-READER REVOLUTION:
Digital Magazines, Mobile Media, E-Readers and the Opportunities for Media Brands

CONTENTS
What’s Going on in Digital Media Delivery?
As digital publishing technology has evolved and new platforms and devices have emerged, publishers have become increasingly interested and involved in the medium.

Digital Economics: Conversion Costs Are Not Only Affordable—They’ve Come Down.
As a result of the economic climate, general pressures on the publishing industry and a more competitive marketplace, publishers are seeing real cost savings —even from top-tier vendors.

Digital Technology Leaps Forward Despite Platform Inconsistencies
A standardized platform that covers all the ways readers access digital content does not yet exist, but some vendors are already offering services to address that very issue.

The New Direction—And Future Direction—Of E-readers
Who is likely to be the winner in the e-reader/tablet shakeout? It may just come down to screen technology.

Mobile Apps: Put Your Brand In The Reader’s Pocket
Magazine publishers now understand that content on a mobile device should be more of a snack than a meal.

How Digital Magazines Will Be Counted
Now that emerging technology is piquing marketers’ interest in digital magazines, audit bureaus are working hard to defi ne and count them in terms of circulation.

Digital Advertising Outlook: “Very Bright”
Josh Gordon’s just-published report “The Case for Advertising in Interactive Digital Magazines” shows that a handful of interactive magazines are having some success with advertising sales.

Supplier Index
A brief guide to the fast-changing roster of vendors.

View the Digital Issue: Digital Magazines 2010

Read Digital Magazines 2010 online, or you can download Digital Magazines 2010 in PDF format.

If anything, this year will be a year of transformation for the digital magazine, driven by an exploding mobile device market, including e-readers and tablets. Publishers have renewed their interest in producing digital editions for these new platforms while simultaneously continuing to distribute “traditional” digital replicas of their magazine brands. Here, we check in with vendors and publishers for an update on the state of the digital magazine, its
new opportunities and where it’s headed.