Digital Marketing & Media Fact Pack, a supplement to AdvertisingAge, is 52-Page Data Guide to the Digital Marketing World. Published on April 23, 2007.

It's becoming critical to stay atop the digital media and marketing space, but the pace of technological change is making it increasingly difficult. That's why we've again pulled together the important data and trends to serve as a guide to marketing in this space.

This, our second annual Digital Fact Pack, is full of fascinating numbers. Some highlights:

• Big players continue to dominate online advertising, thanks to both their audience scale and their ability to re-aggregate smaller, disparate audiences.
• 48.3% of Americans will be hooked up to a broadband connection this year and $243.1 billion will be spent in U.S. online retail sales.
• After breaking onto the scene a few years ago, social networking is flourishing.
• While new mobile applications are picking up steam, consumers say they have not yet warmed to the idea of advertising. In fact, more than half of consumers are not at all willing to watch ads on their phones in return for free mobile phone applications.

So use this Digital Marketing & Media Fact Pack as a guide, but visit AdAge.com/digital for continuous coverage of the space.

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