The Magazine for Direct Marketers

Direct covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. It also reports on DR media, including Direct mail, telemarketing, email, the Web, Direct response television and alternative media, and on new technology. (Tradepub.com)

Direct - Direct covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. It also reports on DR media, including Direct mail, telemarketing, e-mail, the Web, Direct response television and alternative media, and on new technology.

Editorial Focus: DIRECT provides strategic and tactical information for direct marketers that is timely, inspirational, and on the cutting edge of innovation. DIRECT's franchise of print, online, and interactive products connect today's direct marketers to the information, resources, and suppliers they need to reach their business goals.

DIRECT's award-winning editorial staff has more than 70 years of combined experience covering direct marketing.

Target Audience: DIRECT reaches Corporate/General management, Sales & Marketing management, Advertising/Promotions management, and Data & Fulfillment management responsible for direct marketing programs at retail, catalog, wholesale/distributor companies; banking, insurance, financial companies; manufacturing companies; and Advertising/Promotion/DM agencies and publishing companies.

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Geographic Eligibility: USA

Publisher: Penton Media

Read Direct Magazine, November 2008 Online

Cover Story
It’s All About Me: Gen Y Sets Its Own rules for DM Engagement
 By Richard H. Levey

If you're reading this in the print edition of Direct, this article is not about you. But if you're scanning it online in one of several browser windows while chatting via instant message with three or four friends as your iPod blasts in the background, you're probably a “millennial,” a member of Generation Y — someone between the ages of 14 and 24 or so. Direct can't wait to get your reaction to this article, and is sorry it didn't have a chance to consult with you while the story was being researched. ...

Features
Alive and Kicking: Execs Agree that E-mail DM is Sound
By Ken Magill

If you ever want to rankle e-mail marketers, ask them if e-mail is dead or soon will be. This is one of the questions we asked five industry luminaries...

Scaled-Down Testing: Tips for DMers with Small Target Audiences
By Ruth P. Stevens

Business-to-business direct marketers find it hard to test, and for a good reason: B-to-B campaigns are complicated, with multiple touches and long sales...

How Louche of You: DM Copywriters Should Choose their Words Carefully
By Herschell Gordon Lewis

Until this year's political campaigns, who ever heard or read the word or referring to public reaction to a campaign promise by just about anyone running...

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About Direct

DIRECT is the authoritative resource for direct marketing professionals. DIRECT’s dedicated, veteran editorial team has more than 65 years’ combined experience covering the direct marketing industry, and produces the most strategic coverage of the challenges and issues direct marketers face across every aspect of direct marketing—from direct mail to e-mail marketing to telemarketing, and much more. It’s cutting-edge intelligence that helps marketers create campaigns with impact!

DIRECT’s product franchises include DIRECT magazine; the e-newsletters DIRECT Newsline and DIRECT Listline; the NCDM conferences (co-owned with the DMA); www.directmag.com; and much more.

DIRECT is published by PRIMEDIA Business Magazines & Media, a targeted media company that connects sellers with qualified buyers through more than 80 business-to-business publications, nearly 130 Web sites, over 25 trade shows, and more than 450 books and directories. Visit www.primediabusiness.com to learn more.

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