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The Executive Blogger's Guide to Building a Nest of Blogs, Wikis & RSS
Business

The Executive Blogger's Guide to Building a Nest of Blogs, Wikis & RSS, Asiaing.comHere’s how the Asia Pacific President of Ogilvy Public Relations, Christopher Graves, suggests companies approach the Blogosphere.

1. Start reading business blogs to get a sense of tone, voice and content. Familiarize yourself with blog search engines and monitors. Check out the blogrolls and trackbacks.

2. Plan with your communications counsel to decide whether you are looking for a blog to: raise company profile through positioning you as a thought leader; create buzz to raise company and brand awareness; be a sales tool talking to prospects and existing customers; communicate internally for project collaboration; use as an internal knowledge management tool.

 
1,028 Noted Economists Sign A Petition Oppose Protectionist Policies
Business

A Petition Against Protectionist Policies Signed by 1,028 Noted EconomistThe petition, signed by 1,028 noted economists and published in the Wall Street Journal, August 1, 2007, ask Congress to oppose protectionist trade policies against China.

In 1930, Congress passed and President Hoover signed into law the Smoot-Hawley Tariff Act. At the time, this protectionist measure was vigorously opposed by 1,028 of the nation’s top economists. They rightly predicted the tariffs would devastate the economy. And, in fact, the country subsequently plunged into the Great Depression.

 
Best Business Books 2004 by strategy+business
Business

Best Business Books 2004 by strategy+business, Asiaing.comStrategy+Business publishes a great business book list every year.

The year of 2004 was an inflection point for global business, as the first tough years of the 21st century finally gave way to a welcome surge in profits, cash flow, and market value. Executives are once again focused on growth and innovation, although their optimism is tempered by the grim news of continuing war, rocketing energy prices, and slow job growth. That sober optimism is reflected in strategy+business’ s fourth annual survey of the year’s best business books.

 
Best Business Books 2003 by strategy+business
Business

Best Business Books 2003 by strategy+business, Asiaing.comStrategy+Business publishes a great business book list every year.

As Francis Bacon once said, “some books are to be tasted, others to be swallowed, and some few to be chewed and digested.” Thus, we welcome you to strategy+business’s big buffet — our annual survey of the best business books published since last fall.

We’ve noted before that the books that are published say a great deal about the times in which we live. The 2002-2 003 crop of business books confirms what businesspeople already know: Times remain tough, and more than a little unsettling.

 
China's Military Policy in Space
Military

China's Military Policy in Space, Asiaing.comby Dr. Larry Wortzel and Mr. Dean Cheng, The George C. Marshall Institute, The Washington Roundtable on Science and Public policy, November 28, 2006

China is quickly becoming a major actor in outer space. Its highly publicized exploration program and its commercial prowess are indicators of growing means and interest in space activities. This discussion explores China’s military goals and intentions in space as well as its technological capabilities. It also considers the means and measures needed to counter these prospective Chinese threats and protect the United States’ strategic advantages and security in space.

 
America’s Imperial Ambition by G. John Ikenberry
Politics

America’s Imperial Ambition by G. John Ikenberry, Asiaing.comAmerica’s Imperial Ambition by G. John Ikenberry, published on Foreign Affairs, September/October 2002, can be downloaded as a pdf copy, full & free.

The concepts emerging from the Bush administration's war on terrorism form a neoimperial vision in which the United States arrogates to itself the global role of setting standards, determining threats, and using force. These radical ideas could transform today's world order in a way that the end of the Cold War did not. The administration's approach is fraught with peril and likely to fail. If history is any guide, it will trigger resistance that will leave America in a more hostile and divided world.

G. John Ikenberry is Peter F. Krogh Professor of Geopolitics and Global Justice at Georgetown University and a regular book reviewer for Foreign Affairs. His most recent book is After Victory: Institutions, Strategic Restraint, and the Rebuilding of Order After Major Wars.

 
The Power of Design, About IDEO
Business

The Power of Design, About IDEO"The Power of Design", published on BusinessWeek magazine, May 17, 2004, can be downloaded in PDF format.

IDEO redefined good design by creating experiences, not just products. Now it's changing the way companies innovate.

IDEO, Inc. provides design, engineering, social science, and business strategy services. It offers strategic services, including exploration, service design, and transformation; and design services, such as environments, digital experiences, and product development.

 
Five-Star Hospitals
Business

Five-Star Hospitalsby Joe Flower, strategy+business magazine

It has already started, with a few five-star hospitals. If it spreads, its impact will be profound. The emotional power of illness and recovery marks us to our bones. Health care made more efficient, more effective, and deeply compassionate might just become the model and catalyst in the transformation of many another service industry.

 
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